---
title: How to capture impression data
---
import ApiRequest from '@site/src/components/ApiRequest'
import VideoContent from '@site/src/components/VideoContent.jsx'

:::info Placeholders
Placeholders in the code samples below are delimited by angle brackets (i.e. `<placeholder-name>`). You will need to replace them with the values that are correct in _your_ situation for the code samples to run properly.
:::

Unleash allows you to gather [**impression data**](../advanced/impression-data.md) from your feature toggles, giving you complete visibility into who checked what toggles and when. What you do with this data is entirely up to you, but a common use case is to send it off to an aggregation and analytics service such as [Posthog](https://posthog.com/) or [Google Analytics](https://analytics.google.com/), either just for monitoring purposes or to facilitate [A/B testing](../topics/a-b-testing.md).

This guide will take you through everything you need to do in Unleash to facilitate such a workflow. It will show you how to send data to Posthog as an example sink, but the exact same principles will apply to any other service of the same kind.

<VideoContent videoUrls={["https://www.youtube.com/embed/bxYdeMb9ffw"]}>
This content in this guide is also available in video format.
</VideoContent>

## Prerequisites

We will assume that you have the necessary details for your third-party service:

- **where to send the data to**. We'll refer to this in the code samples below as **`<sink-url>`**.
- **what format the data needs to be in**. This will determine how you transform the event data before you send it.

In addition, you'll need to have a toggle to record impression data for and an [Unleash client SDK](../sdks/index.md) that supports impression data. This guide will use the [JavaScript proxy SDK](../sdks/proxy-javascript.md).

When you have those things sorted, follow the below steps.

## Step 1: Enable impression data for your feature toggle {#step-1}

Because impression data is an **opt-in feature**, the first step is to enable it for the feature you want to gather data from. You can use both the UI and the API.

### Enabling impression data for new feature toggles {#step-1-new-toggles}

When you create a new feature toggle via the UI, there's an option at the end of the form that you must enable:

![The create feature toggle form. There's a toggle at the end of the form that enables or disables impression data. It's labeled "impression data".](/img/enable-impression-data.png)

To create a feature toggle with impression data enabled, set the `impressionData` option to `true` in the request payload, as seen below. For more options, check the [reference docs on creating features](../api/admin/feature-toggles-api-v2.md#create-toggle).

<ApiRequest verb="post" payload={{name: "<feature-toggle-name>", impressionData: true}} url="api/admin/projects/<project-id>/features" title="Create a feature toggle with impression data enabled."/>

### Enabling impression data for existing feature toggles {#step-1-existing-toggles}

To enable impression data for an existing toggle, use the "edit" button on the toggle's page in the admin UI. It will take you to a form that looks like the toggle creation form. Use the "impression data" toggle to enable impression data the same way you would when [enabling impression data for a new feature toggle](#step-1-new-toggles).

![The create feature toggle form. There's a toggle at the end of the form that enables or disables impression data. It's labeled "impression data".](/img/enable-impression-data-existing-toggle.png)

To enable impression data for an existing toggle, use the [API's toggle patching functionality](../api/admin/feature-toggles-api-v2.md#patch-toggle):

<ApiRequest verb="patch" payload={[{op: "replace", path: "/impressionData", value: true}]} url="api/admin/projects/<project-id>/features/<feature-toggle-name>" title="Enable impression data on an existing toggle."/>


## Step 2: Capture impression events in your client {#step-2}

In your client SDK, initialize the library for the third party service you're using.
For the full details on setting up a Posthog client, see [the official Posthog JavaScript client docs](https://posthog.com/docs/integrate/client/js).
The steps below will use extracts from said documentation.

After initializing the library, you'll probably also want to identify the current user, so that events can be correlated properly:

``` js title="Identify the user."
posthog.identify(userId);
```

### Capture and transform the event

Attach an event listener to Unleash that listens for `"impression"` events. Inside the listener, transform the event data to the format you want and send it to your analytics service.

``` js title="Capture, transform, and send impression data."
// listen for impression events
unleash.on("impression", (event) => {

    // capture and transform events
    posthog.capture(event.eventType, {
        ...event.context,
        distinct_id: event.context?.userId,
        featureName: event.featureName,
        enabled: event.enabled,
        variant: event.variant,
    });

});
```

Posthog expects an object with a `distinct_id` property that it uses to correlate data.
Additionally, you can add whatever properties you want, such as the feature toggle name, its state and/or variant, or the whole Unleash context.
The `posthog.capture` method sends the event data to your Posthog instance.
