diff --git a/frontend/src/component/project/Project/ProjectDoraMetrics/ProjectDoraFeedback/ProjectDoraFeedback.tsx b/frontend/src/component/common/ExperimentalFeedback/ExperimentalFeedback.tsx
similarity index 75%
rename from frontend/src/component/project/Project/ProjectDoraMetrics/ProjectDoraFeedback/ProjectDoraFeedback.tsx
rename to frontend/src/component/common/ExperimentalFeedback/ExperimentalFeedback.tsx
index c5e8ede757..5827f55016 100644
--- a/frontend/src/component/project/Project/ProjectDoraMetrics/ProjectDoraFeedback/ProjectDoraFeedback.tsx
+++ b/frontend/src/component/common/ExperimentalFeedback/ExperimentalFeedback.tsx
@@ -1,7 +1,7 @@
 import { useState, useEffect } from 'react';
 import { Box, Button, Divider, Typography, styled } from '@mui/material';
 import { PermMedia, Send } from '@mui/icons-material';
-import { usePlausibleTracker } from 'hooks/usePlausibleTracker';
+import { CustomEvents, usePlausibleTracker } from 'hooks/usePlausibleTracker';
 import { createLocalStorage } from 'utils/createLocalStorage';
 import { ConditionallyRender } from 'component/common/ConditionallyRender/ConditionallyRender';
 
@@ -61,12 +61,21 @@ const StyledLink = styled('a')(({ theme }) => ({
     textDecoration: 'none',
 }));
 
-export const ProjectDoraFeedback = () => {
+interface IExperimentalFeedbackProps {
+    trackerKey: string;
+    eventKey: CustomEvents;
+    description: string;
+    sketchURL: string;
+}
+
+export const ExperimentalFeedback: React.FC<IExperimentalFeedbackProps> = ({
+    trackerKey,
+    eventKey,
+    description,
+    sketchURL,
+}) => {
     const { trackEvent } = usePlausibleTracker();
-    const { value, setValue } = createLocalStorage(
-        `project:metrics:plausible`,
-        { sent: false },
-    );
+    const { value, setValue } = createLocalStorage(trackerKey, { sent: false });
     const [metrics, setMetrics] = useState(value);
 
     useEffect(() => {
@@ -75,7 +84,7 @@ export const ProjectDoraFeedback = () => {
 
     const onBtnClick = (type: string) => {
         try {
-            trackEvent('project-metrics', {
+            trackEvent(eventKey, {
                 props: {
                     eventType: type,
                 },
@@ -91,7 +100,7 @@ export const ProjectDoraFeedback = () => {
 
     const recipientEmail = 'ux@getunleash.io';
     const emailSubject = "I'd like to get involved";
-    const emailBody = `Hello Unleash,\n\nI just saw the new metrics page you are experimenting with in Unleash. I'd like to be involved in user tests and give my feedback on this feature.\n\nRegards,\n`;
+    const emailBody = `Hello Unleash,\n\nI just saw your ${eventKey} experiment. I'd like to be involved in user tests and give my feedback on this feature.\n\nRegards,\n`;
 
     const mailtoURL = `mailto:${recipientEmail}?subject=${encodeURIComponent(
         emailSubject,
@@ -102,31 +111,10 @@ export const ProjectDoraFeedback = () => {
             <StyledHeader variant='h1'>
                 We are trying something experimental!
             </StyledHeader>
-            <Typography>
-                We are considering adding project metrics to see how a project
-                performs. As a first step, we have added a{' '}
-                <i>lead time for changes</i> indicator that is calculated per
-                feature toggle based on the creation of the feature toggle and
-                when it was first turned on in an environment of type
-                production.
-            </Typography>
+            <Typography>{description}</Typography>
 
             <br />
 
-            <Typography>
-                DORA is a method for measuring the performance of your DevOps
-                teams. It measures four different metrics. You can read Google's
-                blog post about{' '}
-                <a
-                    href='https://cloud.google.com/blog/products/devops-sre/using-the-four-keys-to-measure-your-devops-performance'
-                    target='_blank'
-                    rel='noopener noreferrer'
-                >
-                    DORA metrics
-                </a>{' '}
-                for more information.
-            </Typography>
-
             <ConditionallyRender
                 condition={!metrics.sent}
                 show={
@@ -170,7 +158,7 @@ export const ProjectDoraFeedback = () => {
                         <PermMedia />
                     </StyledIconWrapper>
                     <StyledLink
-                        href='https://app.mural.co/t/unleash2757/m/unleash2757/1694006366166/fae4aa4f796de214bdb3ae2d5ce9de934b68fdfb?sender=u777a1f5633477c329eae3448'
+                        href={sketchURL}
                         target='_blank'
                         rel='noopener noreferer'
                     >
diff --git a/frontend/src/component/project/Project/Project.tsx b/frontend/src/component/project/Project/Project.tsx
index cf1ff921a9..58427523a0 100644
--- a/frontend/src/component/project/Project/Project.tsx
+++ b/frontend/src/component/project/Project/Project.tsx
@@ -102,8 +102,7 @@ export const Project = () => {
             title: 'Metrics',
             path: `${basePath}/metrics`,
             name: 'dora',
-            flag: 'doraMetrics',
-            new: true,
+            isEnterprise: true,
         },
         {
             title: 'Event log',
diff --git a/frontend/src/component/project/Project/ProjectDoraMetrics/ProjectDoraMetrics.tsx b/frontend/src/component/project/Project/ProjectDoraMetrics/ProjectDoraMetrics.tsx
index 2ad4c61c18..5cfb217d61 100644
--- a/frontend/src/component/project/Project/ProjectDoraMetrics/ProjectDoraMetrics.tsx
+++ b/frontend/src/component/project/Project/ProjectDoraMetrics/ProjectDoraMetrics.tsx
@@ -15,7 +15,6 @@ import { PageContent } from 'component/common/PageContent/PageContent';
 import { ConditionallyRender } from 'component/common/ConditionallyRender/ConditionallyRender';
 import { PageHeader } from 'component/common/PageHeader/PageHeader';
 import { Badge } from 'component/common/Badge/Badge';
-import { ProjectDoraFeedback } from './ProjectDoraFeedback/ProjectDoraFeedback';
 import { useConditionallyHiddenColumns } from 'hooks/useConditionallyHiddenColumns';
 import theme from 'themes/theme';
 
@@ -194,7 +193,6 @@ export const ProjectDoraMetrics = () => {
 
     return (
         <>
-            <ProjectDoraFeedback />
             <PageContent
                 isLoading={loading}
                 header={
diff --git a/src/lib/__snapshots__/create-config.test.ts.snap b/src/lib/__snapshots__/create-config.test.ts.snap
index 4ea4c88925..e495b69df9 100644
--- a/src/lib/__snapshots__/create-config.test.ts.snap
+++ b/src/lib/__snapshots__/create-config.test.ts.snap
@@ -81,7 +81,6 @@ exports[`should create default config 1`] = `
       "disableEnvsOnRevive": false,
       "disableMetrics": false,
       "disableNotifications": false,
-      "doraMetrics": false,
       "embedProxy": true,
       "embedProxyFrontend": true,
       "featureSearchAPI": false,
diff --git a/src/lib/routes/admin-api/project/index.ts b/src/lib/routes/admin-api/project/index.ts
index 720c0e5634..51b3fe6f29 100644
--- a/src/lib/routes/admin-api/project/index.ts
+++ b/src/lib/routes/admin-api/project/index.ts
@@ -173,21 +173,15 @@ export default class ProjectApi extends Controller {
         req: IAuthRequest,
         res: Response<ProjectDoraMetricsSchema>,
     ): Promise<void> {
-        if (this.config.flagResolver.isEnabled('doraMetrics')) {
-            const { projectId } = req.params;
+        const { projectId } = req.params;
 
-            const dora = await this.projectService.getDoraMetrics(projectId);
+        const dora = await this.projectService.getDoraMetrics(projectId);
 
-            this.openApiService.respondWithValidation(
-                200,
-                res,
-                projectDoraMetricsSchema.$id,
-                dora,
-            );
-        } else {
-            throw new InvalidOperationError(
-                'Feature dora metrics is not enabled',
-            );
-        }
+        this.openApiService.respondWithValidation(
+            200,
+            res,
+            projectDoraMetricsSchema.$id,
+            dora,
+        );
     }
 }
diff --git a/src/lib/types/experimental.ts b/src/lib/types/experimental.ts
index 7b5e15bccd..f6810809a7 100644
--- a/src/lib/types/experimental.ts
+++ b/src/lib/types/experimental.ts
@@ -23,7 +23,6 @@ export type IFlagKey =
     | 'filterInvalidClientMetrics'
     | 'lastSeenByEnvironment'
     | 'customRootRolesKillSwitch'
-    | 'doraMetrics'
     | 'variantTypeNumber'
     | 'privateProjects'
     | 'dependentFeatures'
@@ -115,10 +114,6 @@ const flags: IFlags = {
         process.env.UNLEASH_EXPERIMENTAL_CUSTOM_ROOT_ROLES_KILL_SWITCH,
         false,
     ),
-    doraMetrics: parseEnvVarBoolean(
-        process.env.UNLEASH_EXPERIMENTAL_DORA_METRICS,
-        false,
-    ),
     dependentFeatures: parseEnvVarBoolean(
         process.env.UNLEASH_EXPERIMENTAL_DEPENDENT_FEATURES,
         false,
diff --git a/src/server-dev.ts b/src/server-dev.ts
index 37271519ee..7920390cf0 100644
--- a/src/server-dev.ts
+++ b/src/server-dev.ts
@@ -38,7 +38,6 @@ process.nextTick(async () => {
                         anonymiseEventLog: false,
                         responseTimeWithAppNameKillSwitch: false,
                         lastSeenByEnvironment: true,
-                        doraMetrics: true,
                         variantTypeNumber: true,
                         privateProjects: true,
                         dependentFeatures: true,