diff --git a/docs/api/metrics-api.md b/docs/api/metrics-api.md
index da58a96e3e..f44a1f13ba 100644
--- a/docs/api/metrics-api.md
+++ b/docs/api/metrics-api.md
@@ -157,21 +157,27 @@ a link to follow for more datails.
 {
   "applications": [
     {
-      "appName": "test",
+      "appName": "another",
+      "strategies": [
+        "default",
+        "other",
+        "brother"
+      ],
+      "createdAt": "2016-12-09T14:56:36.730Z",
       "links": {
-        "appDetails": "/api/client/applications/test"
+        "appDetails": "/api/client/applications/another"
       }
     },
     {
-      "appName": "demo-app-2",
+      "appName": "bow",
+      "strategies": [
+        "default",
+        "other",
+        "brother"
+      ],
+      "createdAt": "2016-12-09T14:56:36.730Z",
       "links": {
-        "appDetails": "/api/client/applications/demo-app-2"
-      }
-    },
-    {
-      "appName": "demo-app",
-      "links": {
-        "appDetails": "/api/client/applications/demo-app"
+        "appDetails": "/api/client/applications/bow"
       }
     }
   ]
diff --git a/docs/developer-guide.md b/docs/developer-guide.md
index b8dd3d58ed..67903fb22a 100644
--- a/docs/developer-guide.md
+++ b/docs/developer-guide.md
@@ -60,10 +60,13 @@ We use database migrations to track database changes.
 
 ### Making a schema change
 
-1. Create `migrations/sql/NNN-your-migration-name.up.sql` with your change in SQL.
-2. Create `migrations/sql/NNN-your-migration-name.down.sql` with the rollback of your change in SQL.
-3. Run `db-migrate create your-migration-name` and edit the generated file to have this line: `module.exports = require('../scripts/migration-runner').create('NNN-your-migration-name');`
-4. Run `db-migrate up`.
+Use db-migrate to create new migrations file. 
+
+```bash
+> ./node_modules/.bin/db-migrate create your-migration-name
+```
+
+
 
 
 ## Publishing / Releasing new packages
diff --git a/lib/client-metrics/index.js b/lib/client-metrics/index.js
index be25954b9b..3067faf45c 100644
--- a/lib/client-metrics/index.js
+++ b/lib/client-metrics/index.js
@@ -54,7 +54,7 @@ module.exports = class UnleashClientMetrics {
                 if (!toggles[seenToggleName]) {
                     toggles[seenToggleName] = [];
                 }
-                toggles[seenToggleName].push(appName);
+                toggles[seenToggleName].push({ appName });
             });
         });
         return toggles;
diff --git a/lib/db/client-applications-store.js b/lib/db/client-applications-store.js
new file mode 100644
index 0000000000..ff2d95751f
--- /dev/null
+++ b/lib/db/client-applications-store.js
@@ -0,0 +1,102 @@
+/* eslint camelcase:off */
+'use strict';
+
+const COLUMNS = ['app_name', 'created_at', 'updated_at', 'description', 'strategies', 'url', 'color', 'icon'];
+const COLUMNS_LIST = ['app_name', 'created_at', 'strategies'];
+const TABLE = 'client_applications';
+
+const mapRow = (row) => ({
+    appName: row.app_name,
+    createdAt: row.created_at,
+    updatedAt: row.updated_at,
+    description: row.description,
+    strategies: row.strategies,
+    url: row.url,
+    color: row.color,
+    icon: row.icon,
+});
+
+const remapRow = (input, old = {}) => ({
+    app_name: input.appName,
+    updated_at: input.updatedAt,
+    description: input.description || old.description,
+    url: input.url || old.url,
+    color: input.color || old.color,
+    icon: input.icon || old.icon,
+    strategies: JSON.stringify(input.strategies || old.strategies),
+});
+
+
+class ClientApplicationsDb {
+    constructor (db) {
+        this.db = db;
+    }
+
+    updateRow (details, prev) {
+        details.updatedAt = 'now()';
+        return this.db(TABLE)
+            .where('app_name', details.appName)
+            .update(remapRow(details, prev));
+    }
+
+    insertNewRow (details) {
+        return this.db(TABLE).insert(remapRow(details));
+    }
+
+    upsert (data) {
+        if (!data) {
+            throw new Error('Missing data to add / update');
+        }
+        return this.db(TABLE)
+            .select(COLUMNS)
+            .where('app_name', data.appName)
+            .then(result => {
+                if (result && result[0]) {
+                    return this.updateRow(data, result[0]);
+                } else {
+                    return this.insertNewRow(data);
+                }
+            });
+    }
+
+    getAll () {
+        return this.db
+            .select(COLUMNS_LIST)
+            .from(TABLE)
+            .map(mapRow);
+    }
+
+    getApplication (appName) {
+        return this.db
+                .select(COLUMNS)
+                .where('app_name', appName)
+                .from(TABLE)
+                .map(mapRow)
+                .then(list => list[0]);
+    }
+
+    /**
+     * Could also be done in SQL:
+     * (not sure if it is faster though)
+     *
+     * SELECT app_name from (
+     *   SELECT app_name, json_array_elements(strategies)::text as strategyName from client_strategies
+     *   ) as foo
+     * WHERE foo.strategyName = '"other"';
+     */
+    getAppsForStrategy (strategyName) {
+        return this.db
+            .select(COLUMNS_LIST)
+            .from(TABLE)
+            .map(mapRow)
+            .then(apps => apps
+                .filter(app => app.strategies.includes(strategyName)));
+    }
+
+    getApplications (filter) {
+        return filter && filter.strategyName ?
+            this.getAppsForStrategy(filter.strategyName) : this.getAll();
+    }
+};
+
+module.exports = ClientApplicationsDb;
diff --git a/lib/db/client-instance-store.js b/lib/db/client-instance-store.js
index 5e946b3c15..6f99285a22 100644
--- a/lib/db/client-instance-store.js
+++ b/lib/db/client-instance-store.js
@@ -76,7 +76,7 @@ class ClientInstanceStore {
 
     getByAppName (appName) {
         return this.db
-            .select(COLUMNS)
+            .select()
             .from(TABLE)
             .where('app_name', appName)
             .orderBy('last_seen', 'desc')
diff --git a/lib/db/client-strategy-store.js b/lib/db/client-strategy-store.js
deleted file mode 100644
index 68ae5d049e..0000000000
--- a/lib/db/client-strategy-store.js
+++ /dev/null
@@ -1,86 +0,0 @@
-'use strict';
-
-const COLUMNS = ['app_name', 'strategies'];
-const TABLE = 'client_strategies';
-
-const mapRow = (row) => ({
-    appName: row.app_name,
-    strategies: row.strategies,
-});
-
-class ClientStrategyStore {
-    constructor (db) {
-        this.db = db;
-    }
-
-    updateRow (appName, strategies) {
-        return this.db(TABLE)
-            .where('app_name', appName)  // eslint-disable-line
-            .update({
-                strategies: JSON.stringify(strategies),
-                updated_at: 'now()', // eslint-disable-line
-            });
-    }
-
-    insertNewRow (appName, strategies) {
-        return this.db(TABLE).insert({
-            app_name: appName,  // eslint-disable-line
-            strategies: JSON.stringify(strategies),
-        });
-    }
-
-    insert (appName, strategies) {
-        return this.db(TABLE)
-            .count('*')
-            .where('app_name', appName)
-            .map(row => ({ count: row.count }))
-            .then(rows => {
-                if (rows[0].count > 0) {
-                    return this.updateRow(appName, strategies);
-                } else {
-                    return this.insertNewRow(appName, strategies);
-                }
-            });
-    }
-
-    getAll () {
-        return this.db
-            .select(COLUMNS)
-            .from(TABLE)
-            .map(mapRow);
-    }
-
-    getByAppName (appName) {
-        return this.db
-            .select('strategies')
-            .where('app_name', appName)
-            .from(TABLE)
-            .map((row) => row.strategies)
-            .then(arr => arr[0]);
-    }
-
-    /**
-     * Could also be done in SQL:
-     * (not sure if it is faster though)
-     *
-     * SELECT app_name from (
-     *   SELECT app_name, json_array_elements(strategies)::text as strategyName from client_strategies
-     *   ) as foo
-     * WHERE foo.strategyName = '"other"';
-     */
-    getAppsForStrategy (strategyName) {
-        return this.getAll()
-            .then(apps => apps
-                .filter(app => app.strategies.includes(strategyName))
-                .map(app => app.appName));
-    }
-
-    getApplications () {
-        return this.db
-            .select('app_name')
-            .from(TABLE)
-            .map((row) => row.app_name);
-    }
-};
-
-module.exports = ClientStrategyStore;
diff --git a/lib/db/index.js b/lib/db/index.js
index 738fc9acea..c7f196ddef 100644
--- a/lib/db/index.js
+++ b/lib/db/index.js
@@ -7,7 +7,7 @@ const StrategyStore = require('./strategy-store');
 const ClientInstanceStore = require('./client-instance-store');
 const ClientMetricsDb = require('./client-metrics-db');
 const ClientMetricsStore = require('./client-metrics-store');
-const ClientStrategyStore = require('./client-strategy-store');
+const ClientApplicationsStore = require('./client-applications-store');
 
 module.exports.createStores = (config) => {
     const db = createDb(config);
@@ -19,8 +19,8 @@ module.exports.createStores = (config) => {
         eventStore,
         featureToggleStore: new FeatureToggleStore(db, eventStore),
         strategyStore: new StrategyStore(db, eventStore),
+        clientApplicationsStore: new ClientApplicationsStore(db),
         clientInstanceStore: new ClientInstanceStore(db),
         clientMetricsStore: new ClientMetricsStore(clientMetricsDb),
-        clientStrategyStore: new ClientStrategyStore(db),
     };
 };
diff --git a/lib/routes/metrics.js b/lib/routes/metrics.js
index 1a575c94c4..d618aca4c4 100644
--- a/lib/routes/metrics.js
+++ b/lib/routes/metrics.js
@@ -9,8 +9,8 @@ const { catchLogAndSendErrorResponse } = require('./route-utils');
 module.exports = function (app, config) {
     const {
         clientMetricsStore,
-        clientStrategyStore,
         clientInstanceStore,
+        clientApplicationsStore,
     } = config.stores;
 
     const metrics = new ClientMetrics(clientMetricsStore);
@@ -22,7 +22,19 @@ module.exports = function (app, config) {
 
     app.get('/client/seen-apps', (req, res) => {
         const seenApps = metrics.getSeenAppsPerToggle();
-        res.json(seenApps);
+        clientApplicationsStore.getApplications()
+            .then(toLookup)
+            .then(metaData => {
+                Object.keys(seenApps).forEach(key => {
+                    seenApps[key] = seenApps[key].map(entry => {
+                        if (metaData[entry.appName]) {
+                            entry.data = metaData[entry.appName];
+                        }
+                        return entry;
+                    });
+                });
+                res.json(seenApps);
+            });
     });
 
     app.get('/client/metrics/feature-toggles', (req, res) => {
@@ -64,55 +76,53 @@ module.exports = function (app, config) {
 
     app.post('/client/register', (req, res) => {
         const data = req.body;
-        const clientIp = req.ip;
 
-        joi.validate(data, clientRegisterSchema, (err, cleaned) => {
+        joi.validate(data, clientRegisterSchema, (err, clientRegistration) => {
             if (err) {
                 return res.status(400).json(err);
             }
 
-            clientStrategyStore
-                .insert(cleaned.appName, cleaned.strategies)
-                .then(() => clientInstanceStore.insert({
-                    appName: cleaned.appName,
-                    instanceId: cleaned.instanceId,
-                    clientIp,
-                }))
+            clientRegistration.clientIp = req.ip;
+
+            clientApplicationsStore
+                .upsert(clientRegistration)
+                .then(() => clientInstanceStore.insert(clientRegistration))
                 .then(() => logger.info(`New client registered with
-                            appName=${cleaned.appName} and instanceId=${cleaned.instanceId}`))
+                            appName=${clientRegistration.appName} and instanceId=${clientRegistration.instanceId}`))
                 .catch(err => logger.error('failed to register client', err));
 
             res.status(202).end();
         });
     });
 
-    app.get('/client/strategies', (req, res) => {
-        const appName = req.query.appName;
-        if (appName) {
-            clientStrategyStore.getByAppName(appName)
-                .then(data => res.json(data))
-                .catch(err => catchLogAndSendErrorResponse(err, res));
-        } else {
-            clientStrategyStore.getAll()
-                .then(data => res.json(data))
-                .catch(err => catchLogAndSendErrorResponse(err, res));
-        }
+    app.post('/client/applications/:appName', (req, res) => {
+        const input = Object.assign({}, req.body, {
+            appName: req.params.appName,
+        });
+        clientApplicationsStore
+            .upsert(input)
+            .then(() => res.status(202).end())
+            .catch((e) => {
+                logger.error(e);
+                res.status(500).end();
+            });
     });
 
+    function toLookup (metaData) {
+        return metaData.reduce((result, entry) => {
+            result[entry.appName] = entry;
+            return result;
+        }, {});
+    }
+
     app.get('/client/applications/', (req, res) => {
-        const strategyName = req.query.strategyName;
-        let appsPromise;
-
-        if (strategyName) {
-            appsPromise = clientStrategyStore.getAppsForStrategy(strategyName);
-        } else {
-            appsPromise = clientStrategyStore.getApplications();
-        }
-
-        appsPromise
+        clientApplicationsStore
+            .getApplications(req.query)
             .then(apps => {
-                const applications = apps.map(appName => ({
+                const applications = apps.map(({ appName, createdAt, strategies }) => ({
                     appName,
+                    strategies,
+                    createdAt,
                     links: {
                         appDetails: `/api/client/applications/${appName}`,
                     },
@@ -125,11 +135,28 @@ module.exports = function (app, config) {
     app.get('/client/applications/:appName', (req, res) => {
         const appName = req.params.appName;
         const seenToggles = metrics.getSeenTogglesByAppName(appName);
+
         Promise.all([
+            clientApplicationsStore.getApplication(appName),
             clientInstanceStore.getByAppName(appName),
-            clientStrategyStore.getByAppName(appName),
         ])
-            .then(([instances, strategies]) => res.json({ appName, instances, strategies, seenToggles }))
-            .catch(err => catchLogAndSendErrorResponse(err, res));
+        .then(([application, instances]) => {
+            const appDetails = {
+                appName: application.appName,
+                createdAt: application.createdAt,
+                description: application.description,
+                url: application.url,
+                color: application.color,
+                icon: application.icon,
+                strategies: application.strategies,
+                instances,
+                seenToggles,
+                links: {
+                    self: `/api/client/applications/${application.appName}`,
+                },
+            };
+            res.json(appDetails);
+        })
+        .catch(err => catchLogAndSendErrorResponse(err, res));
     });
 };
diff --git a/migrations/20161102212415-create-client-strategies.js b/migrations/20161102212415-create-client-strategies.js
deleted file mode 100644
index 6a6ef7f26a..0000000000
--- a/migrations/20161102212415-create-client-strategies.js
+++ /dev/null
@@ -1,3 +0,0 @@
-'use strict';
-
-module.exports = require('../scripts/migration-runner').create('009-create-client-strategies');
diff --git a/migrations/20161205203516-create-client-applications.js b/migrations/20161205203516-create-client-applications.js
new file mode 100644
index 0000000000..e665fda6c3
--- /dev/null
+++ b/migrations/20161205203516-create-client-applications.js
@@ -0,0 +1,20 @@
+/* eslint camelcase: "off" */
+'use strict';
+
+exports.up = function (db, cb) {
+    db.createTable('client_applications', {
+        app_name: { type: 'varchar', length: 255, primaryKey: true, notNull: true },
+        created_at: { type: 'timestamp', defaultValue: 'now()' },
+        updated_at: { type: 'timestamp', defaultValue: 'now()' },
+        seen_at: { type: 'timestamp' },
+        strategies: { type: 'json' },
+        description: { type: 'varchar', length: 255 },
+        icon: { type: 'varchar', length: 255 },
+        url: { type: 'varchar', length: 255 },
+        color: { type: 'varchar', length: 255 },
+    }, cb);
+};
+
+exports.down = function (db, cb) {
+    return db.dropTable('client_applications', cb);
+};
diff --git a/migrations/sql/009-create-client-strategies.down.sql b/migrations/sql/009-create-client-strategies.down.sql
deleted file mode 100644
index 85f83c3d35..0000000000
--- a/migrations/sql/009-create-client-strategies.down.sql
+++ /dev/null
@@ -1,2 +0,0 @@
---create client_strategies
-DROP TABLE client_strategies;
diff --git a/migrations/sql/009-create-client-strategies.up.sql b/migrations/sql/009-create-client-strategies.up.sql
deleted file mode 100644
index 27e412b957..0000000000
--- a/migrations/sql/009-create-client-strategies.up.sql
+++ /dev/null
@@ -1,6 +0,0 @@
---create new client_strategies table
-CREATE TABLE client_strategies (
-  app_name varchar(255) PRIMARY KEY NOT NULL,
-  updated_at timestamp default now(),
-  strategies json
-);
diff --git a/test/e2e/helpers/test-helper.js b/test/e2e/helpers/test-helper.js
index 34bf24c604..958e49ddb3 100644
--- a/test/e2e/helpers/test-helper.js
+++ b/test/e2e/helpers/test-helper.js
@@ -60,22 +60,24 @@ function createStrategies (stores) {
     ].map(strategy => stores.strategyStore._createStrategy(strategy));
 }
 
-function createClientStrategy (stores) {
+function createApplications (stores) {
     return [
         {
-            appName: 'demo-sed',
-            instanceId: 'test-1',
+            appName: 'demo-app-1',
             strategies: ['default'],
-            started: Date.now(),
-            interval: 10,
         },
-    ].map(client => stores.clientStrategyStore.insert(client));
+        {
+            appName: 'demo-app-2',
+            strategies: ['default', 'extra'],
+            description: 'hello',
+        },
+    ].map(client => stores.clientApplicationsStore.upsert(client));
 }
 
 function createClientInstance (stores) {
     return [
         {
-            appName: 'demo-seed',
+            appName: 'demo-app-1',
             instanceId: 'test-1',
             strategies: ['default'],
             started: Date.now(),
@@ -159,7 +161,7 @@ function resetDatabase (stores) {
     return Promise.all([
         stores.db('strategies').del(),
         stores.db('features').del(),
-        stores.db('client_strategies').del(),
+        stores.db('client_applications').del(),
         stores.db('client_instances').del(),
     ]);
 }
@@ -169,7 +171,7 @@ function setupDatabase (stores) {
         createStrategies(stores)
         .concat(createFeatures(stores)
         .concat(createClientInstance(stores))
-        .concat(createClientStrategy(stores))));
+        .concat(createApplications(stores))));
 }
 
 module.exports = {
diff --git a/test/e2e/metrics-api.test.js b/test/e2e/metrics-api.test.js
index 9f3562c0df..585426f29f 100644
--- a/test/e2e/metrics-api.test.js
+++ b/test/e2e/metrics-api.test.js
@@ -60,26 +60,14 @@ test.serial('should accept client metrics', async t => {
         .then(destroy);
 });
 
-test.serial('should get client strategies', async t => {
-    const { request, destroy  } = await setupApp('metrics_serial');
-    return request
-        .get('/api/client/strategies')
-        .expect('Content-Type', /json/)
-        .expect((res) => {
-            t.true(res.status === 200);
-            t.true(res.body.length === 1);
-        })
-        .then(destroy);
-});
-
 test.serial('should get application details', async t => {
     const { request, destroy  } = await setupApp('metrics_serial');
     return request
-        .get('/api/client/applications/demo-seed')
+        .get('/api/client/applications/demo-app-1')
         .expect('Content-Type', /json/)
         .expect((res) => {
             t.true(res.status === 200);
-            t.true(res.body.appName === 'demo-seed');
+            t.true(res.body.appName === 'demo-app-1');
             t.true(res.body.instances.length === 1);
         })
         .then(destroy);
@@ -92,7 +80,7 @@ test.serial('should get list of applications', async t => {
         .expect('Content-Type', /json/)
         .expect((res) => {
             t.true(res.status === 200);
-            t.true(res.body.applications.length === 1);
+            t.true(res.body.applications.length === 2);
         })
         .then(destroy);
 });
diff --git a/test/unit/routes/fixtures/fake-client-applications-store.js b/test/unit/routes/fixtures/fake-client-applications-store.js
new file mode 100644
index 0000000000..7d5d49ebfd
--- /dev/null
+++ b/test/unit/routes/fixtures/fake-client-applications-store.js
@@ -0,0 +1,6 @@
+'use strict';
+
+module.exports = () => ({
+    upsert: () => Promise.resolve(),
+    getApplications: () => Promise.resolve([]),
+});
diff --git a/test/unit/routes/fixtures/fake-client-strategy-store.js b/test/unit/routes/fixtures/fake-client-strategy-store.js
deleted file mode 100644
index f2ce28bc25..0000000000
--- a/test/unit/routes/fixtures/fake-client-strategy-store.js
+++ /dev/null
@@ -1,14 +0,0 @@
-'use strict';
-
-module.exports = () => {
-    const _instances = [];
-
-    return {
-        insert: () => {
-            _instances.push();
-            return Promise.resolve();
-        },
-        getAll: () => Promise.resolve(_instances),
-        getApplications: () => Promise.resolve([]),
-    };
-};
diff --git a/test/unit/routes/fixtures/store.js b/test/unit/routes/fixtures/store.js
index 3e24840288..4037f3360f 100644
--- a/test/unit/routes/fixtures/store.js
+++ b/test/unit/routes/fixtures/store.js
@@ -1,8 +1,8 @@
 'use strict';
 
 const ClientMetricsStore = require('./fake-metrics-store');
-const clientStrategyStore = require('./fake-client-strategy-store');
 const clientInstanceStore = require('./fake-client-instance-store');
+const clientApplicationsStore = require('./fake-client-applications-store');
 const featureToggleStore = require('./fake-feature-toggle-store');
 const eventStore = require('./fake-event-store');
 const strategyStore = require('./fake-strategies-store');
@@ -19,8 +19,8 @@ module.exports = {
 
         return {
             db,
+            clientApplicationsStore: clientApplicationsStore(),
             clientMetricsStore: new ClientMetricsStore(),
-            clientStrategyStore: clientStrategyStore(),
             clientInstanceStore: clientInstanceStore(),
             featureToggleStore: featureToggleStore(),
             eventStore: eventStore(),
diff --git a/test/unit/routes/metrics.test.js b/test/unit/routes/metrics.test.js
index 6600f46b6c..759b6bc036 100644
--- a/test/unit/routes/metrics.test.js
+++ b/test/unit/routes/metrics.test.js
@@ -151,24 +151,12 @@ test('should return metrics for all toggles', t => {
         .get('/api/client/metrics/feature-toggles')
         .expect(200)
         .expect((res) => {
-
             const metrics = res.body;
             t.true(metrics.lastHour !== undefined);
             t.true(metrics.lastMinute !== undefined);
         });
 });
 
-
-test('should return list of client strategies', t => {
-    const { request } = getSetup();
-    return request
-        .get('/api/client/strategies')
-        .expect(200)
-        .expect((res) => {
-            t.true(res.body.length === 0);
-        });
-});
-
 test('should return list of client applications', t => {
     const { request } = getSetup();
     return request