diff --git a/frontend/src/component/integrations/IntegrationForm/IntegrationParameters/IntegrationParameter/IntegrationParameterTextField.tsx b/frontend/src/component/integrations/IntegrationForm/IntegrationParameters/IntegrationParameter/IntegrationParameterTextField.tsx
index 9b226cc0ba..544092962e 100644
--- a/frontend/src/component/integrations/IntegrationForm/IntegrationParameters/IntegrationParameter/IntegrationParameterTextField.tsx
+++ b/frontend/src/component/integrations/IntegrationForm/IntegrationParameters/IntegrationParameter/IntegrationParameterTextField.tsx
@@ -2,6 +2,7 @@ import { TextField, Typography } from '@mui/material';
 import type { AddonParameterSchema, AddonSchema } from 'openapi';
 import type { ChangeEventHandler } from 'react';
 import { styled } from '@mui/material';
+import { Markdown } from 'component/common/Markdown/Markdown';
 
 const MASKED_VALUE = '*****';
 
@@ -62,7 +63,11 @@ export const IntegrationParameterTextField = ({
             error={Boolean(error)}
             onChange={setParameterValue(definition.name)}
             variant='outlined'
-            helperText={definition.description}
+            helperText={
+                definition.description ? (
+                    <Markdown>{definition.description}</Markdown>
+                ) : undefined
+            }
         />
     );
 };
diff --git a/package.json b/package.json
index 1c10f9a597..c193d72a00 100644
--- a/package.json
+++ b/package.json
@@ -188,6 +188,7 @@
   "@types/make-fetch-happen": "10.0.4",
   "@types/memoizee": "0.4.11",
   "@types/mime": "3.0.4",
+  "@types/mustache": "^4.2.5",
   "@types/node": "20.14.10",
   "@types/nodemailer": "6.4.15",
   "@types/owasp-password-strength-test": "1.3.2",
diff --git a/src/lib/addons/__snapshots__/webhook.test.ts.snap b/src/lib/addons/__snapshots__/webhook.test.ts.snap
new file mode 100644
index 0000000000..59d357fd93
--- /dev/null
+++ b/src/lib/addons/__snapshots__/webhook.test.ts.snap
@@ -0,0 +1,8 @@
+// Jest Snapshot v1, https://goo.gl/fbAQLP
+
+exports[`Webhook integration should allow for eventJson and eventMarkdown in bodyTemplate 1`] = `
+"{
+  "json": "{\\"id\\":1,\\"createdAt\\":\\"2024-07-24T00:00:00.000Z\\",\\"createdByUserId\\":-1337,\\"type\\":\\"feature-created\\",\\"createdBy\\":\\"some@user.com\\",\\"featureName\\":\\"some-toggle\\",\\"project\\":\\"default\\",\\"data\\":{\\"name\\":\\"some-toggle\\",\\"enabled\\":false,\\"strategies\\":[{\\"name\\":\\"default\\"}]}}",
+  "markdown": "*some@user.com* created *[some-toggle](http://some-url.com/projects/default/features/some-toggle)* in project *[default](http://some-url.com/projects/default)*"
+}"
+`;
diff --git a/src/lib/addons/webhook-definition.ts b/src/lib/addons/webhook-definition.ts
index 408821ea6a..72703a27f8 100644
--- a/src/lib/addons/webhook-definition.ts
+++ b/src/lib/addons/webhook-definition.ts
@@ -91,7 +91,7 @@ const webhookDefinition: IAddonDefinition = {
   "json": {{{eventJson}}}
 }`,
             description:
-                "(Optional) You may format the body using a mustache template. If you don't specify anything, the format will similar to the events format (https://docs.getunleash.io/reference/api/legacy/unleash/admin/events). You can use {{{eventJson}}} to include entire serialized event.",
+                '(Optional) You may format the body using a mustache template. If you don\'t specify anything, the format will be similar to the [events format](https://docs.getunleash.io/reference/api/legacy/unleash/admin/events). You can use `{{{eventJson}}}` to include the entire serialized event, or `"{{eventMarkdown}}"` for the formatted description.',
             type: 'textfield',
             required: false,
             sensitive: false,
diff --git a/src/lib/addons/webhook.test.ts b/src/lib/addons/webhook.test.ts
index d2675634a6..fa1a28e30f 100644
--- a/src/lib/addons/webhook.test.ts
+++ b/src/lib/addons/webhook.test.ts
@@ -112,6 +112,41 @@ describe('Webhook integration', () => {
         expect(call.options.body).toBe('feature-created on toggle some-toggle');
     });
 
+    test('should allow for eventJson and eventMarkdown in bodyTemplate', async () => {
+        const addon = new WebhookAddon(ARGS);
+        const event: IEvent = {
+            id: 1,
+            createdAt: new Date('2024-07-24T00:00:00.000Z'),
+            createdByUserId: SYSTEM_USER_ID,
+            type: FEATURE_CREATED,
+            createdBy: 'some@user.com',
+            featureName: 'some-toggle',
+            project: 'default',
+            data: {
+                name: 'some-toggle',
+                enabled: false,
+                strategies: [{ name: 'default' }],
+            },
+        };
+
+        const parameters = {
+            url: 'http://test.webhook.com/plain',
+            bodyTemplate:
+                '{\n  "json": {{{eventJson}}},\n  "markdown": "{{eventMarkdown}}"\n}',
+            contentType: 'text/plain',
+        };
+
+        addon.handleEvent(event, parameters, INTEGRATION_ID);
+        const call = fetchRetryCalls[0];
+        expect(fetchRetryCalls.length).toBe(1);
+        expect(call.url).toBe(parameters.url);
+        expect(call.options.headers['Content-Type']).toBe('text/plain');
+        expect(call.options.body).toMatchSnapshot();
+        expect(JSON.parse(JSON.parse(call.options.body).json)).toEqual(
+            serializeDates(event),
+        );
+    });
+
     test('Should format event with "authorization"', () => {
         const addon = new WebhookAddon(ARGS);
         const event: IEvent = {
diff --git a/src/lib/addons/webhook.ts b/src/lib/addons/webhook.ts
index 4086bba648..5862a16d34 100644
--- a/src/lib/addons/webhook.ts
+++ b/src/lib/addons/webhook.ts
@@ -4,6 +4,11 @@ import definition from './webhook-definition';
 import type { IEvent } from '../types/events';
 import { type IAddonConfig, serializeDates } from '../types';
 import type { IntegrationEventState } from '../features/integration-events/integration-events-store';
+import {
+    type FeatureEventFormatter,
+    FeatureEventFormatterMd,
+    LinkStyle,
+} from './feature-event-formatter-md';
 
 interface IParameters {
     url: string;
@@ -14,8 +19,14 @@ interface IParameters {
 }
 
 export default class Webhook extends Addon {
+    private msgFormatter: FeatureEventFormatter;
+
     constructor(args: IAddonConfig) {
         super(definition, args);
+        this.msgFormatter = new FeatureEventFormatterMd(
+            args.unleashUrl,
+            LinkStyle.MD,
+        );
     }
 
     async handleEvent(
@@ -37,6 +48,7 @@ export default class Webhook extends Addon {
             event,
             // Stringify twice to avoid escaping in Mustache
             eventJson: JSON.stringify(JSON.stringify(event)),
+            eventMarkdown: this.msgFormatter.format(event).text,
         };
 
         let body: string | undefined;
diff --git a/yarn.lock b/yarn.lock
index 4abdb8a544..60269729ab 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -2085,6 +2085,13 @@ __metadata:
   languageName: node
   linkType: hard
 
+"@types/mustache@npm:^4.2.5":
+  version: 4.2.5
+  resolution: "@types/mustache@npm:4.2.5"
+  checksum: 10c0/624975c39068d47407eadb89628aaff5ef60f3b7a71eef92a254310896a4e90518a01dcf71d95779ab2c986034a6ca5403d22fea237c67ff87f2e2b3fb794ea6
+  languageName: node
+  linkType: hard
+
 "@types/node-fetch@npm:*":
   version: 2.6.2
   resolution: "@types/node-fetch@npm:2.6.2"
@@ -9759,6 +9766,7 @@ __metadata:
     "@types/make-fetch-happen": "npm:10.0.4"
     "@types/memoizee": "npm:0.4.11"
     "@types/mime": "npm:3.0.4"
+    "@types/mustache": "npm:^4.2.5"
     "@types/node": "npm:20.14.10"
     "@types/nodemailer": "npm:6.4.15"
     "@types/owasp-password-strength-test": "npm:1.3.2"