diff --git a/frontend/src/component/playground/Playground/AdvancedPlayground.tsx b/frontend/src/component/playground/Playground/AdvancedPlayground.tsx
index d0e00bb063..b1cf2701eb 100644
--- a/frontend/src/component/playground/Playground/AdvancedPlayground.tsx
+++ b/frontend/src/component/playground/Playground/AdvancedPlayground.tsx
@@ -22,6 +22,7 @@ import { AdvancedPlaygroundResultsTable } from './AdvancedPlaygroundResultsTable
 import { AdvancedPlaygroundResponseSchema } from 'openapi';
 import { createLocalStorage } from 'utils/createLocalStorage';
 import { BadRequestError } from 'utils/apiUtils';
+import { usePlausibleTracker } from '../../../hooks/usePlausibleTracker';
 
 const StyledAlert = styled(Alert)(({ theme }) => ({
     marginBottom: theme.spacing(3),
@@ -40,6 +41,7 @@ export const AdvancedPlayground: VFC<{
         'AdvancedPlayground:v1',
         defaultSettings,
     );
+    const { trackEvent } = usePlausibleTracker();
 
     const { environments: availableEnvironments } = useEnvironments();
     const theme = useTheme();
@@ -182,6 +184,10 @@ export const AdvancedPlayground: VFC<{
 
         setHasFormBeenSubmitted(true);
 
+        if (token) {
+            trackEvent('playground_token_input_used');
+        }
+
         await evaluatePlaygroundContext(environments, projects, context, () => {
             setURLParameters();
             setValue({
diff --git a/frontend/src/hooks/usePlausibleTracker.ts b/frontend/src/hooks/usePlausibleTracker.ts
index 00f1a60a00..d1979e1502 100644
--- a/frontend/src/hooks/usePlausibleTracker.ts
+++ b/frontend/src/hooks/usePlausibleTracker.ts
@@ -50,7 +50,8 @@ export type CustomEvents =
     | 'feature-naming-pattern'
     | 'project-mode'
     | 'dependent_features'
-    | 'oss-segments-splash-screen';
+    | 'oss-segments-splash-screen'
+    | 'playground_token_input_used';
 
 export const usePlausibleTracker = () => {
     const plausible = useContext(PlausibleContext);