diff --git a/frontend/src/component/admin/adminRoutes.ts b/frontend/src/component/admin/adminRoutes.ts
index 50a422a594..26907667ed 100644
--- a/frontend/src/component/admin/adminRoutes.ts
+++ b/frontend/src/component/admin/adminRoutes.ts
@@ -77,7 +77,6 @@ export const adminRoutes: INavigationMenuItem[] = [
     {
         path: '/admin/banners',
         title: 'Banners',
-        flag: 'banners',
         menu: { adminSettings: true, mode: ['enterprise'] },
         group: 'instance',
     },
diff --git a/frontend/src/hooks/api/getters/useBanners/useBanners.ts b/frontend/src/hooks/api/getters/useBanners/useBanners.ts
index f6e6399fb6..fe0948151c 100644
--- a/frontend/src/hooks/api/getters/useBanners/useBanners.ts
+++ b/frontend/src/hooks/api/getters/useBanners/useBanners.ts
@@ -3,17 +3,15 @@ import { formatApiPath } from 'utils/formatPath';
 import handleErrorResponses from '../httpErrorResponseHandler';
 import { useConditionalSWR } from '../useConditionalSWR/useConditionalSWR';
 import useUiConfig from '../useUiConfig/useUiConfig';
-import { useUiFlag } from 'hooks/useUiFlag';
 import { IInternalBanner } from 'interfaces/banner';
 
 const ENDPOINT = 'api/admin/banners';
 
 export const useBanners = () => {
     const { isEnterprise } = useUiConfig();
-    const bannersEnabled = useUiFlag('banners');
 
     const { data, error, mutate } = useConditionalSWR(
-        isEnterprise() && bannersEnabled,
+        isEnterprise(),
         { banners: [] },
         formatApiPath(ENDPOINT),
         fetcher,
diff --git a/src/lib/types/experimental.ts b/src/lib/types/experimental.ts
index c67d7133cd..d6825d5eb7 100644
--- a/src/lib/types/experimental.ts
+++ b/src/lib/types/experimental.ts
@@ -144,10 +144,6 @@ const flags: IFlags = {
         process.env.UNLEASH_EXPERIMENTAL_USE_LAST_SEEN_REFACTOR,
         false,
     ),
-    banners: parseEnvVarBoolean(
-        process.env.UNLEASH_EXPERIMENTAL_BANNERS,
-        false,
-    ),
     disableEnvsOnRevive: parseEnvVarBoolean(
         process.env.UNLEASH_EXPERIMENTAL_DISABLE_ENVS_ON_REVIVE,
         false,