diff --git a/frontend/src/assets/img/demo-qr.png b/frontend/src/assets/img/demo-qr.png
index 3d7cd1e2db..a3d3b9c5c7 100644
Binary files a/frontend/src/assets/img/demo-qr.png and b/frontend/src/assets/img/demo-qr.png differ
diff --git a/frontend/src/component/demo/DemoDialog/DemoDialogWelcome/DemoDialogWelcome.tsx b/frontend/src/component/demo/DemoDialog/DemoDialogWelcome/DemoDialogWelcome.tsx
index f7777d0fb4..6dd52a6acd 100644
--- a/frontend/src/component/demo/DemoDialog/DemoDialogWelcome/DemoDialogWelcome.tsx
+++ b/frontend/src/component/demo/DemoDialog/DemoDialogWelcome/DemoDialogWelcome.tsx
@@ -42,7 +42,15 @@ const StyledLink = styled('a')(({ theme }) => ({
     },
 }));
 
-const StyledStartButton = styled(Button)(({ theme }) => ({
+const StyledButtons = styled('div')(({ theme }) => ({
+    display: 'flex',
+    flexDirection: 'row',
+    justifyContent: 'space-between',
+    gap: theme.spacing(4),
+}));
+
+const StyledButton = styled(Button)(({ theme }) => ({
+    flex: 1,
     height: theme.spacing(7),
 }));
 
@@ -79,7 +87,7 @@ export const DemoDialogWelcome = ({
                 <Typography>
                     Open demo website in another tab:{' '}
                     <StyledLink
-                        href="https://hello.unleash.run/"
+                        href="https://hello.unleash.run/?utm_source=Demo_instance&utm_medium=OpenLink&utm_campaign=Unleash"
                         target="_blank"
                         rel="noreferrer"
                         onClick={() => {
@@ -93,14 +101,23 @@ export const DemoDialogWelcome = ({
                     (we recommend you keep the pages open side by side)
                 </Typography>
             </StyledDemoPane>
-            <StyledStartButton
-                variant="contained"
-                color="primary"
-                onClick={onStart}
-                data-testid="DEMO_START_BUTTON"
-            >
-                Try Unleash demo
-            </StyledStartButton>
+            <StyledButtons>
+                <StyledButton
+                    variant="outlined"
+                    color="primary"
+                    onClick={onClose}
+                >
+                    Explore on your own
+                </StyledButton>
+                <StyledButton
+                    variant="contained"
+                    color="primary"
+                    onClick={onStart}
+                    data-testid="DEMO_START_BUTTON"
+                >
+                    Go for a guided tour
+                </StyledButton>
+            </StyledButtons>
         </DemoDialog>
     );
 };