diff --git a/frontend/src/component/changeRequest/ChangeRequest/Changes/Change/EditChange.tsx b/frontend/src/component/changeRequest/ChangeRequest/Changes/Change/EditChange.tsx
index c8d8b8ddd6..3aa800df6d 100644
--- a/frontend/src/component/changeRequest/ChangeRequest/Changes/Change/EditChange.tsx
+++ b/frontend/src/component/changeRequest/ChangeRequest/Changes/Change/EditChange.tsx
@@ -50,10 +50,9 @@ export const EditChange = ({
     );
 
     const { segments: allSegments } = useSegments();
-    const strategySegments =
-        allSegments?.filter(segment => {
-            return change.payload.segments?.includes(segment.id);
-        }) || [];
+    const strategySegments = (allSegments || []).filter(segment => {
+        return change.payload.segments?.includes(segment.id);
+    });
 
     const [segments, setSegments] = useState<ISegment[]>(strategySegments);
 
diff --git a/frontend/src/component/feature/FeatureStrategy/FeatureStrategyCreate/FeatureStrategyCreate.tsx b/frontend/src/component/feature/FeatureStrategy/FeatureStrategyCreate/FeatureStrategyCreate.tsx
index 5958a9a6ff..e047b96589 100644
--- a/frontend/src/component/feature/FeatureStrategy/FeatureStrategyCreate/FeatureStrategyCreate.tsx
+++ b/frontend/src/component/feature/FeatureStrategy/FeatureStrategyCreate/FeatureStrategyCreate.tsx
@@ -30,14 +30,32 @@ import { useChangeRequestApi } from 'hooks/api/actions/useChangeRequestApi/useCh
 import { useChangeRequestsEnabled } from 'hooks/useChangeRequestsEnabled';
 import { usePendingChangeRequests } from 'hooks/api/getters/usePendingChangeRequests/usePendingChangeRequests';
 import { usePlausibleTracker } from 'hooks/usePlausibleTracker';
+import useQueryParams from 'hooks/useQueryParams';
+import useProject from 'hooks/api/getters/useProject/useProject';
+import { useSegments } from 'hooks/api/getters/useSegments/useSegments';
 
 export const FeatureStrategyCreate = () => {
     const projectId = useRequiredPathParam('projectId');
     const featureId = useRequiredPathParam('featureId');
     const environmentId = useRequiredQueryParam('environmentId');
     const strategyName = useRequiredQueryParam('strategyName');
+    const useDefaultStrategy: boolean = JSON.parse(
+        useQueryParams().get('defaultStrategy') || 'false'
+    );
+    const { project } = useProject(projectId);
+
+    const defaultStrategy = project.environments.find(
+        env => env.environment === environmentId
+    )?.defaultStrategy;
+
+    const { segments: allSegments } = useSegments();
+    const strategySegments = (allSegments || []).filter(segment => {
+        return defaultStrategy?.segments?.includes(segment.id);
+    });
+
     const [strategy, setStrategy] = useState<Partial<IFeatureStrategy>>({});
-    const [segments, setSegments] = useState<ISegment[]>([]);
+
+    const [segments, setSegments] = useState<ISegment[]>(strategySegments);
     const { strategyDefinition } = useStrategy(strategyName);
     const errors = useFormErrors();
 
@@ -79,10 +97,12 @@ export const FeatureStrategyCreate = () => {
     }, [feature.name]);
 
     useEffect(() => {
-        if (strategyDefinition) {
+        if (useDefaultStrategy) {
+            setStrategy((defaultStrategy as any) || {});
+        } else if (strategyDefinition) {
             setStrategy(createFeatureStrategy(featureId, strategyDefinition));
         }
-    }, [featureId, strategyDefinition]);
+    }, [featureId, strategyDefinition, useDefaultStrategy]);
 
     const onAddStrategy = async (payload: IFeatureStrategyPayload) => {
         await addStrategyToFeature(
@@ -181,9 +201,14 @@ export const formatCreateStrategyPath = (
     projectId: string,
     featureId: string,
     environmentId: string,
-    strategyName: string
+    strategyName: string,
+    defaultStrategy: boolean = false
 ): string => {
-    const params = new URLSearchParams({ environmentId, strategyName });
+    const params = new URLSearchParams({
+        environmentId,
+        strategyName,
+        defaultStrategy: String(defaultStrategy),
+    });
 
     return `/projects/${projectId}/features/${featureId}/strategies/create?${params}`;
 };
diff --git a/frontend/src/component/feature/FeatureStrategy/FeatureStrategyMenu/FeatureStrategyMenuCard/FeatureStrategyMenuCard.tsx b/frontend/src/component/feature/FeatureStrategy/FeatureStrategyMenu/FeatureStrategyMenuCard/FeatureStrategyMenuCard.tsx
index aae65734f5..1e3455905e 100644
--- a/frontend/src/component/feature/FeatureStrategy/FeatureStrategyMenu/FeatureStrategyMenuCard/FeatureStrategyMenuCard.tsx
+++ b/frontend/src/component/feature/FeatureStrategy/FeatureStrategyMenu/FeatureStrategyMenuCard/FeatureStrategyMenuCard.tsx
@@ -13,6 +13,7 @@ interface IFeatureStrategyMenuCardProps {
     featureId: string;
     environmentId: string;
     strategy: IStrategy;
+    defaultStrategy?: boolean;
 }
 
 const StyledIcon = styled('div')(({ theme }) => ({
@@ -60,6 +61,7 @@ export const FeatureStrategyMenuCard = ({
     featureId,
     environmentId,
     strategy,
+    defaultStrategy,
 }: IFeatureStrategyMenuCardProps) => {
     const StrategyIcon = getFeatureStrategyIcon(strategy.name);
     const strategyName = formatStrategyName(strategy.name);
@@ -68,7 +70,8 @@ export const FeatureStrategyMenuCard = ({
         projectId,
         featureId,
         environmentId,
-        strategy.name
+        strategy.name,
+        defaultStrategy
     );
 
     return (
diff --git a/frontend/src/component/feature/FeatureStrategy/FeatureStrategyMenu/FeatureStrategyMenuCards/FeatureStrategyMenuCards.tsx b/frontend/src/component/feature/FeatureStrategy/FeatureStrategyMenu/FeatureStrategyMenuCards/FeatureStrategyMenuCards.tsx
index e58fc6d838..466935cef8 100644
--- a/frontend/src/component/feature/FeatureStrategy/FeatureStrategyMenu/FeatureStrategyMenuCards/FeatureStrategyMenuCards.tsx
+++ b/frontend/src/component/feature/FeatureStrategy/FeatureStrategyMenu/FeatureStrategyMenuCards/FeatureStrategyMenuCards.tsx
@@ -1,7 +1,10 @@
-import { useMemo } from 'react';
-import { List, ListItem } from '@mui/material';
+import { List, ListItem, styled, Typography } from '@mui/material';
 import { useStrategies } from 'hooks/api/getters/useStrategies/useStrategies';
 import { FeatureStrategyMenuCard } from '../FeatureStrategyMenuCard/FeatureStrategyMenuCard';
+import { ConditionallyRender } from 'component/common/ConditionallyRender/ConditionallyRender';
+import useProject from 'hooks/api/getters/useProject/useProject';
+import { IStrategy } from 'interfaces/strategy';
+import useUiConfig from 'hooks/api/getters/useUiConfig/useUiConfig';
 
 interface IFeatureStrategyMenuCardsProps {
     projectId: string;
@@ -9,20 +12,70 @@ interface IFeatureStrategyMenuCardsProps {
     environmentId: string;
 }
 
+const StyledTypography = styled(Typography)(({ theme }) => ({
+    fontSize: theme.fontSizes.smallBody,
+    padding: theme.spacing(1, 2),
+}));
+
 export const FeatureStrategyMenuCards = ({
     projectId,
     featureId,
     environmentId,
 }: IFeatureStrategyMenuCardsProps) => {
     const { strategies } = useStrategies();
+    const { uiConfig } = useUiConfig();
 
-    const availableStrategies = useMemo(() => {
-        return strategies.filter(strategy => !strategy.deprecated);
-    }, [strategies]);
+    const preDefinedStrategies = strategies.filter(
+        strategy => !strategy.deprecated && !strategy.editable
+    );
 
+    const customStrategies = strategies.filter(
+        strategy => !strategy.deprecated && strategy.editable
+    );
+
+    const { project } = useProject(projectId);
+
+    const strategy = project.environments.find(
+        env => env.environment === environmentId
+    )?.defaultStrategy;
+
+    const defaultStrategy: IStrategy = {
+        name: 'flexibleRollout',
+        displayName: 'Default strategy',
+        description:
+            'This is the default strategy defined for this environment in the project',
+        parameters: [],
+        editable: false,
+        deprecated: false,
+    };
     return (
         <List dense>
-            {availableStrategies.map(strategy => (
+            <ConditionallyRender
+                condition={
+                    Boolean(uiConfig.flags.strategyImprovements) &&
+                    strategy !== undefined
+                }
+                show={
+                    <>
+                        <StyledTypography color="textSecondary">
+                            {environmentId} environment default strategy
+                        </StyledTypography>
+                        <ListItem key={defaultStrategy.name}>
+                            <FeatureStrategyMenuCard
+                                projectId={projectId}
+                                featureId={featureId}
+                                environmentId={environmentId}
+                                strategy={defaultStrategy!}
+                                defaultStrategy={true}
+                            />
+                        </ListItem>
+                    </>
+                }
+            />
+            <StyledTypography color="textSecondary">
+                Predefined strategy types
+            </StyledTypography>
+            {preDefinedStrategies.map(strategy => (
                 <ListItem key={strategy.name}>
                     <FeatureStrategyMenuCard
                         projectId={projectId}
@@ -32,6 +85,26 @@ export const FeatureStrategyMenuCards = ({
                     />
                 </ListItem>
             ))}
+            <ConditionallyRender
+                condition={customStrategies.length > 0}
+                show={
+                    <>
+                        <StyledTypography color="textSecondary">
+                            Custom strategies
+                        </StyledTypography>
+                        {customStrategies.map(strategy => (
+                            <ListItem key={strategy.name}>
+                                <FeatureStrategyMenuCard
+                                    projectId={projectId}
+                                    featureId={featureId}
+                                    environmentId={environmentId}
+                                    strategy={strategy}
+                                />
+                            </ListItem>
+                        ))}
+                    </>
+                }
+            />
         </List>
     );
 };