diff --git a/frontend/src/component/project/Project/CreateProject/CreateProject.tsx b/frontend/src/component/project/Project/CreateProject/CreateProject.tsx
index 3dce656dc9..d370205b07 100644
--- a/frontend/src/component/project/Project/CreateProject/CreateProject.tsx
+++ b/frontend/src/component/project/Project/CreateProject/CreateProject.tsx
@@ -35,8 +35,10 @@ const CreateProject = () => {
         featureLimit,
         featureNamingPattern,
         featureNamingExample,
+        featureNamingDescription,
         setFeatureNamingExample,
         setFeatureNamingPattern,
+        setFeatureNamingDescription,
         setProjectId,
         setProjectName,
         setProjectDesc,
@@ -114,7 +116,9 @@ const CreateProject = () => {
                 featureLimit={featureLimit}
                 featureNamingExample={featureNamingExample}
                 featureNamingPattern={featureNamingPattern}
-                setProjectNamingPattern={setFeatureNamingPattern}
+                setFeatureNamingPattern={setFeatureNamingPattern}
+                featureNamingDescription={featureNamingDescription}
+                setFeatureNamingDescription={setFeatureNamingDescription}
                 setFeatureNamingExample={setFeatureNamingExample}
                 setProjectStickiness={setProjectStickiness}
                 setFeatureLimit={setFeatureLimit}
diff --git a/frontend/src/component/project/Project/EditProject/EditProject.tsx b/frontend/src/component/project/Project/EditProject/EditProject.tsx
index 9957bd815f..bece525d6f 100644
--- a/frontend/src/component/project/Project/EditProject/EditProject.tsx
+++ b/frontend/src/component/project/Project/EditProject/EditProject.tsx
@@ -43,6 +43,7 @@ const EditProject = () => {
         projectMode,
         featureNamingPattern,
         featureNamingExample,
+        featureNamingDescription,
         setProjectId,
         setProjectName,
         setProjectDesc,
@@ -50,6 +51,7 @@ const EditProject = () => {
         setProjectMode,
         setFeatureNamingExample,
         setFeatureNamingPattern,
+        setFeatureNamingDescription,
         getProjectPayload,
         clearErrors,
         validateProjectId,
@@ -63,7 +65,8 @@ const EditProject = () => {
         project.mode,
         String(project.featureLimit),
         project?.featureNaming?.pattern || '',
-        project?.featureNaming?.example || ''
+        project?.featureNaming?.example || '',
+        project?.featureNaming?.description || ''
     );
 
     const formatApiCode = () => {
@@ -131,13 +134,15 @@ const EditProject = () => {
                 projectMode={projectMode}
                 featureNamingPattern={featureNamingPattern}
                 featureNamingExample={featureNamingExample}
+                featureNamingDescription={featureNamingDescription}
                 setProjectName={setProjectName}
                 projectStickiness={projectStickiness}
                 setProjectStickiness={setProjectStickiness}
                 setProjectMode={setProjectMode}
                 setFeatureLimit={() => {}}
                 setFeatureNamingExample={setFeatureNamingExample}
-                setProjectNamingPattern={setFeatureNamingPattern}
+                setFeatureNamingPattern={setFeatureNamingPattern}
+                setFeatureNamingDescription={setFeatureNamingDescription}
                 featureLimit={''}
                 projectDesc={projectDesc}
                 setProjectDesc={setProjectDesc}
diff --git a/frontend/src/component/project/Project/ProjectForm/ProjectForm.tsx b/frontend/src/component/project/Project/ProjectForm/ProjectForm.tsx
index 15ce22ed4d..edfa6bb305 100644
--- a/frontend/src/component/project/Project/ProjectForm/ProjectForm.tsx
+++ b/frontend/src/component/project/Project/ProjectForm/ProjectForm.tsx
@@ -21,8 +21,10 @@ interface IProjectForm {
     featureCount?: number;
     featureNamingPattern?: string;
     featureNamingExample?: string;
-    setProjectNamingPattern?: React.Dispatch<React.SetStateAction<string>>;
+    featureNamingDescription?: string;
+    setFeatureNamingPattern?: React.Dispatch<React.SetStateAction<string>>;
     setFeatureNamingExample?: React.Dispatch<React.SetStateAction<string>>;
+    setFeatureNamingDescription?: React.Dispatch<React.SetStateAction<string>>;
     setProjectStickiness?: React.Dispatch<React.SetStateAction<string>>;
     setProjectMode?: React.Dispatch<React.SetStateAction<ProjectMode>>;
     setProjectId: React.Dispatch<React.SetStateAction<string>>;
@@ -100,7 +102,7 @@ const StyledFlagNamingContainer = styled('div')(({ theme }) => ({
     display: 'flex',
     flexDirection: 'column',
     alignItems: 'flex-start',
-    mt: theme.spacing(1),
+    gap: theme.spacing(1),
     '& > *': { width: '100%' },
 }));
 
@@ -116,8 +118,10 @@ const ProjectForm: React.FC<IProjectForm> = ({
     featureCount,
     featureNamingExample,
     featureNamingPattern,
+    featureNamingDescription,
     setFeatureNamingExample,
-    setProjectNamingPattern,
+    setFeatureNamingPattern,
+    setFeatureNamingDescription,
     setProjectId,
     setProjectName,
     setProjectDesc,
@@ -134,11 +138,11 @@ const ProjectForm: React.FC<IProjectForm> = ({
     const onSetFeatureNamingPattern = (regex: string) => {
         try {
             new RegExp(regex);
-            setProjectNamingPattern && setProjectNamingPattern(regex);
+            setFeatureNamingPattern && setFeatureNamingPattern(regex);
             clearErrors();
         } catch (e) {
             errors.featureNamingPattern = 'Invalid regular expression';
-            setProjectNamingPattern && setProjectNamingPattern(regex);
+            setFeatureNamingPattern && setFeatureNamingPattern(regex);
         }
     };
 
@@ -151,10 +155,14 @@ const ProjectForm: React.FC<IProjectForm> = ({
             } else {
                 delete errors.namingExample;
             }
-            setFeatureNamingExample && setFeatureNamingExample(trim(example));
+            setFeatureNamingExample && setFeatureNamingExample(example);
         }
     };
 
+    const onSetFeatureNamingDescription = (description: string) => {
+        setFeatureNamingDescription && setFeatureNamingDescription(description);
+    };
+
     return (
         <StyledForm onSubmit={handleSubmit}>
             <StyledContainer>
@@ -283,11 +291,7 @@ const ProjectForm: React.FC<IProjectForm> = ({
                     </StyledInputContainer>
                 </>
                 <ConditionallyRender
-                    condition={
-                        Boolean(shouldShowFlagNaming) &&
-                        setProjectNamingPattern != null &&
-                        setFeatureNamingExample != null
-                    }
+                    condition={Boolean(shouldShowFlagNaming)}
                     show={
                         <StyledFieldset>
                             <Box
@@ -322,9 +326,9 @@ const ProjectForm: React.FC<IProjectForm> = ({
                             <StyledFlagNamingContainer>
                                 <StyledInput
                                     label={'Naming Pattern'}
-                                    name="pattern"
+                                    name="feature flag naming pattern"
                                     aria-describedby="pattern-naming-description"
-                                    placeholder="^[A-Za-z]+-[A-Za-z0-9]+$"
+                                    placeholder="^[A-Za-z]+\.[A-Za-z]+\.[A-Za-z0-9-]+$"
                                     type={'text'}
                                     value={featureNamingPattern || ''}
                                     error={Boolean(errors.featureNamingPattern)}
@@ -337,20 +341,20 @@ const ProjectForm: React.FC<IProjectForm> = ({
                                     }
                                 />
                                 <StyledSubtitle>
-                                    <p id="pattern-example-description">
-                                        The example will be shown to users when
-                                        they create a new feature flag in this
-                                        project.
+                                    <p id="pattern-additional-description">
+                                        The example and description will be
+                                        shown to users when they create a new
+                                        feature flag in this project.
                                     </p>
                                 </StyledSubtitle>
 
                                 <StyledInput
                                     label={'Naming Example'}
-                                    name="example"
+                                    name="feature flag naming example"
                                     type={'text'}
-                                    aria-describedBy="pattern-example-description"
+                                    aria-describedBy="pattern-additional-description"
                                     value={featureNamingExample || ''}
-                                    placeholder="dx-feature1"
+                                    placeholder="dx.feature1.1-135"
                                     error={Boolean(errors.namingExample)}
                                     errorText={errors.namingExample}
                                     onChange={e =>
@@ -359,6 +363,23 @@ const ProjectForm: React.FC<IProjectForm> = ({
                                         )
                                     }
                                 />
+                                <StyledTextField
+                                    label={'Naming pattern description'}
+                                    name="feature flag naming description"
+                                    type={'text'}
+                                    aria-describedBy="pattern-additional-description"
+                                    placeholder={`<project>.<featureName>.<ticket>
+
+The flag name should contain the project name, the feature name, and the ticket number, each separated by a dot.`}
+                                    multiline
+                                    minRows={5}
+                                    value={featureNamingDescription || ''}
+                                    onChange={e =>
+                                        onSetFeatureNamingDescription(
+                                            e.target.value
+                                        )
+                                    }
+                                />
                             </StyledFlagNamingContainer>
                         </StyledFieldset>
                     }
diff --git a/frontend/src/component/project/Project/ProjectSettings/Settings/EditProject.tsx b/frontend/src/component/project/Project/ProjectSettings/Settings/EditProject.tsx
index 84f99e0eac..988091285d 100644
--- a/frontend/src/component/project/Project/ProjectSettings/Settings/EditProject.tsx
+++ b/frontend/src/component/project/Project/ProjectSettings/Settings/EditProject.tsx
@@ -38,6 +38,7 @@ const EditProject = () => {
         featureLimit,
         featureNamingPattern,
         featureNamingExample,
+        featureNamingDescription,
         setProjectId,
         setProjectName,
         setProjectDesc,
@@ -46,6 +47,7 @@ const EditProject = () => {
         setFeatureLimit,
         setFeatureNamingPattern,
         setFeatureNamingExample,
+        setFeatureNamingDescription,
         getProjectPayload,
         clearErrors,
         validateProjectId,
@@ -59,7 +61,8 @@ const EditProject = () => {
         project.mode,
         project.featureLimit ? String(project.featureLimit) : '',
         project.featureNaming?.pattern || '',
-        project.featureNaming?.example || ''
+        project.featureNaming?.example || '',
+        project.featureNaming?.description || ''
     );
 
     const formatApiCode = () => {
@@ -123,12 +126,14 @@ const EditProject = () => {
                     featureCount={project.features.length}
                     featureNamingPattern={featureNamingPattern}
                     featureNamingExample={featureNamingExample}
+                    featureNamingDescription={featureNamingDescription}
                     setProjectName={setProjectName}
                     projectStickiness={projectStickiness}
                     setProjectStickiness={setProjectStickiness}
                     setProjectMode={setProjectMode}
-                    setProjectNamingPattern={setFeatureNamingPattern}
+                    setFeatureNamingPattern={setFeatureNamingPattern}
                     setFeatureNamingExample={setFeatureNamingExample}
+                    setFeatureNamingDescription={setFeatureNamingDescription}
                     projectDesc={projectDesc}
                     mode="Edit"
                     setProjectDesc={setProjectDesc}
diff --git a/frontend/src/component/project/Project/hooks/useProjectForm.ts b/frontend/src/component/project/Project/hooks/useProjectForm.ts
index 1df5e55004..7683b19864 100644
--- a/frontend/src/component/project/Project/hooks/useProjectForm.ts
+++ b/frontend/src/component/project/Project/hooks/useProjectForm.ts
@@ -12,7 +12,8 @@ const useProjectForm = (
     initialProjectMode: ProjectMode = 'open',
     initialFeatureLimit = '',
     initialFeatureNamingPattern = '',
-    initialFeatureNamingExample = ''
+    initialFeatureNamingExample = '',
+    initialFeatureNamingDescription = ''
 ) => {
     const [projectId, setProjectId] = useState(initialProjectId);
 
@@ -31,6 +32,11 @@ const useProjectForm = (
     const [featureNamingExample, setFeatureNamingExample] = useState(
         initialFeatureNamingExample
     );
+
+    const [featureNamingDescription, setFeatureNamingDescription] = useState(
+        initialFeatureNamingDescription
+    );
+
     const [errors, setErrors] = useState({});
 
     const { validateId } = useProjectApi();
@@ -63,6 +69,10 @@ const useProjectForm = (
         setFeatureNamingExample(initialFeatureNamingExample);
     }, [initialFeatureNamingExample]);
 
+    useEffect(() => {
+        setFeatureNamingDescription(initialFeatureNamingDescription);
+    }, [initialFeatureNamingDescription]);
+
     useEffect(() => {
         setProjectStickiness(initialProjectStickiness);
     }, [initialProjectStickiness]);
@@ -78,6 +88,7 @@ const useProjectForm = (
             featureNaming: {
                 pattern: featureNamingPattern,
                 example: featureNamingExample,
+                description: featureNamingDescription,
             },
         };
     };
@@ -125,8 +136,10 @@ const useProjectForm = (
         featureLimit,
         featureNamingPattern,
         featureNamingExample,
+        featureNamingDescription,
         setFeatureNamingPattern,
         setFeatureNamingExample,
+        setFeatureNamingDescription,
         setProjectId,
         setProjectName,
         setProjectDesc,
diff --git a/frontend/src/interfaces/project.ts b/frontend/src/interfaces/project.ts
index c1bb2c618f..17dce72f4c 100644
--- a/frontend/src/interfaces/project.ts
+++ b/frontend/src/interfaces/project.ts
@@ -16,6 +16,7 @@ export interface IProjectCard {
 export type FeatureNamingType = {
     pattern: string;
     example: string;
+    description: string;
 };
 
 export interface IProject {
diff --git a/src/lib/db/project-store.ts b/src/lib/db/project-store.ts
index b5446e49b2..c81997dff3 100644
--- a/src/lib/db/project-store.ts
+++ b/src/lib/db/project-store.ts
@@ -39,6 +39,7 @@ const SETTINGS_COLUMNS = [
     'feature_limit',
     'feature_naming_pattern',
     'feature_naming_example',
+    'feature_naming_description',
 ];
 const SETTINGS_TABLE = 'project_settings';
 const PROJECT_ENVIRONMENTS = 'project_environments';
@@ -240,6 +241,7 @@ class ProjectStore implements IProjectStore {
                 feature_limit: project.featureLimit,
                 feature_naming_pattern: project.featureNamingPattern,
                 feature_naming_example: project.featureNamingExample,
+                feature_naming_description: project.featureNamingDescription,
             })
             .returning('*');
         return this.mapRow({ ...row[0], ...settingsRow[0] });
@@ -269,6 +271,8 @@ class ProjectStore implements IProjectStore {
                         feature_limit: data.featureLimit,
                         feature_naming_pattern: data.featureNaming?.pattern,
                         feature_naming_example: data.featureNaming?.example,
+                        feature_naming_description:
+                            data.featureNaming?.description,
                     });
             } else {
                 await this.db(SETTINGS_TABLE).insert({
@@ -278,6 +282,7 @@ class ProjectStore implements IProjectStore {
                     feature_limit: data.featureLimit,
                     feature_naming_pattern: data.featureNaming?.pattern,
                     feature_naming_example: data.featureNaming?.example,
+                    feature_naming_description: data.featureNaming?.description,
                 });
             }
         } catch (err) {
@@ -573,6 +578,7 @@ class ProjectStore implements IProjectStore {
             featureNaming: {
                 pattern: row.feature_naming_pattern,
                 example: row.feature_naming_example,
+                description: row.feature_naming_description,
             },
         };
     }
diff --git a/src/lib/openapi/spec/create-feature-naming-pattern-schema.ts b/src/lib/openapi/spec/create-feature-naming-pattern-schema.ts
index 5c5d4403a9..bbebba641c 100644
--- a/src/lib/openapi/spec/create-feature-naming-pattern-schema.ts
+++ b/src/lib/openapi/spec/create-feature-naming-pattern-schema.ts
@@ -11,14 +11,23 @@ export const createFeatureNamingPatternSchema = {
             nullable: true,
             description:
                 'A JavaScript regular expression pattern, without the start and end delimiters. Optional flags are not allowed.',
-            example: '[a-z]{2,5}.team-[a-z]+.[a-z-]+',
+            example: '^[A-Za-z]+\\.[A-Za-z]+\\.[A-Za-z0-9-]+$',
         },
         example: {
             type: 'string',
             nullable: true,
             description:
                 'An example of a feature name that matches the pattern. Must itself match the pattern supplied.',
-            example: 'new-project.team-red.feature-1',
+            example: 'dx.feature1.1-135',
+        },
+        description: {
+            type: 'string',
+            nullable: true,
+            description:
+                'A description of the pattern in a human-readable format. Will be shown to users when they create a new feature flag.',
+            example: `<project>.<featureName>.<ticket>
+
+The flag name should contain the project name, the feature name, and the ticket number, each separated by a dot.`,
         },
     },
     components: {},
diff --git a/src/lib/services/project-schema.ts b/src/lib/services/project-schema.ts
index 8f694dbbd0..b11b8e667e 100644
--- a/src/lib/services/project-schema.ts
+++ b/src/lib/services/project-schema.ts
@@ -13,6 +13,7 @@ export const projectSchema = joi
         featureNaming: joi.object().keys({
             pattern: joi.string().allow(null).allow('').optional(),
             example: joi.string().allow(null).allow('').optional(),
+            description: joi.string().allow(null).allow('').optional(),
         }),
     })
     .options({ allowUnknown: false, stripUnknown: true });
diff --git a/src/lib/types/model.ts b/src/lib/types/model.ts
index 8b2f1abc20..68e271f93a 100644
--- a/src/lib/types/model.ts
+++ b/src/lib/types/model.ts
@@ -192,6 +192,7 @@ export type ProjectMode = 'open' | 'protected';
 export interface IFeatureNaming {
     pattern: string | null;
     example: string | null;
+    description: string | null;
 }
 
 export interface IProjectOverview {
diff --git a/src/lib/types/stores/project-store.ts b/src/lib/types/stores/project-store.ts
index 3b48de6372..1a830201f4 100644
--- a/src/lib/types/stores/project-store.ts
+++ b/src/lib/types/stores/project-store.ts
@@ -21,6 +21,7 @@ export interface IProjectInsert {
     featureLimit?: number;
     featureNamingPattern?: string;
     featureNamingExample?: string;
+    featureNamingDescription?: string;
 }
 
 export interface IProjectSettings {
@@ -29,6 +30,7 @@ export interface IProjectSettings {
     featureLimit?: number;
     featureNamingPattern?: string;
     featureNamingExample?: string;
+    featureNamingDescription?: string;
 }
 
 export interface IProjectSettingsRow {
diff --git a/src/migrations/20230905122605-add-feature-naming-description.js b/src/migrations/20230905122605-add-feature-naming-description.js
new file mode 100644
index 0000000000..d2656b15af
--- /dev/null
+++ b/src/migrations/20230905122605-add-feature-naming-description.js
@@ -0,0 +1,20 @@
+'use strict';
+
+exports.up = function (db, cb) {
+    db.runSql(
+        `
+        ALTER TABLE project_settings
+            ADD COLUMN IF NOT EXISTS "feature_naming_description" text;
+        `,
+        cb(),
+    );
+};
+
+exports.down = function (db, cb) {
+    db.runSql(
+        `
+        ALTER TABLE project_settings DROP COLUMN IF EXISTS "feature_naming_description";
+        `,
+        cb,
+    );
+};