diff --git a/src/lib/db/strategy-store.ts b/src/lib/db/strategy-store.ts
index a604fbf995..65d95c6950 100644
--- a/src/lib/db/strategy-store.ts
+++ b/src/lib/db/strategy-store.ts
@@ -11,6 +11,7 @@ const STRATEGY_COLUMNS = [
     'parameters',
     'built_in',
     'deprecated',
+    'display_name',
 ];
 const TABLE = 'strategies';
 
@@ -20,6 +21,7 @@ export interface IStrategy {
     description: string;
     parameters: object;
     deprecated: boolean;
+    displayName: string;
 }
 
 export interface IEditableStrategy {
@@ -41,6 +43,7 @@ interface IStrategyRow {
     description: string;
     parameters: object;
     deprecated: boolean;
+    display_name: string;
 }
 export default class StrategyStore {
     private db: Knex;
@@ -56,6 +59,7 @@ export default class StrategyStore {
         const rows = await this.db
             .select(STRATEGY_COLUMNS)
             .from(TABLE)
+            .orderBy('sort_order', 'asc')
             .orderBy('name', 'asc');
 
         return rows.map(this.rowToStrategy);
@@ -66,7 +70,9 @@ export default class StrategyStore {
             .select(STRATEGY_COLUMNS)
             .from(TABLE)
             .where({ built_in: 0 }) // eslint-disable-line
+            .orderBy('sort_order', 'asc')
             .orderBy('name', 'asc');
+
         return rows.map(this.rowToEditableStrategy);
     }
 
@@ -83,6 +89,7 @@ export default class StrategyStore {
             throw new NotFoundError('No strategy found');
         }
         return {
+            displayName: row.display_name,
             name: row.name,
             editable: row.built_in !== 1,
             description: row.description,
diff --git a/src/migrations/20210421133845-add-sort-order-to-strategies.js b/src/migrations/20210421133845-add-sort-order-to-strategies.js
new file mode 100644
index 0000000000..ca0b39de94
--- /dev/null
+++ b/src/migrations/20210421133845-add-sort-order-to-strategies.js
@@ -0,0 +1,19 @@
+'use strict';
+
+exports.up = function(db, cb) {
+    db.runSql(
+        `
+    ALTER TABLE strategies ADD COLUMN sort_order integer DEFAULT 9999;
+    UPDATE strategies SET sort_order = 0 WHERE name = 'default';
+    UPDATE strategies SET sort_order = 1 WHERE name = 'flexibleRollout';
+    UPDATE strategies SET sort_order = 2 WHERE name = 'userWithId';
+    UPDATE strategies SET sort_order = 3 WHERE name = 'remoteAddress';
+    UPDATE strategies SET sort_order = 4 WHERE name = 'applicationHostname';
+  `,
+        cb,
+    );
+};
+
+exports.down = function(db, cb) {
+    db.runSql(`ALTER TABLE strategies REMOVE COLUMN sort_order;`, cb);
+};
diff --git a/src/migrations/20210421135405-add-display-name-and-update-description-for-strategies.js b/src/migrations/20210421135405-add-display-name-and-update-description-for-strategies.js
new file mode 100644
index 0000000000..eae9a51de0
--- /dev/null
+++ b/src/migrations/20210421135405-add-display-name-and-update-description-for-strategies.js
@@ -0,0 +1,19 @@
+'use strict';
+
+exports.up = function(db, cb) {
+    db.runSql(
+        `
+    ALTER TABLE strategies ADD COLUMN display_name text;
+    UPDATE strategies SET display_name = 'Standard', description = 'The standard strategy is strictly on / off for your entire userbase.' WHERE name = 'default';
+    UPDATE strategies SET display_name = 'Gradual rollout', description = 'Roll out to a percentage of your userbase, and ensure that the experience is the same for the user on each visit.' WHERE name = 'flexibleRollout';
+    UPDATE strategies SET display_name = 'UserIDs', description = 'Enable the feature for a specific set of userIds.' WHERE name = 'userWithId';
+    UPDATE strategies SET display_name = 'IPs', description = 'Enable the feature for a specific set of IP addresses.' WHERE name = 'remoteAddress';
+    UPDATE strategies SET display_name = 'Hosts', description = 'Enable the feature for a specific set of hostnames.' WHERE name = 'applicationHostname';
+  `,
+        cb,
+    );
+};
+
+exports.down = function(db, cb) {
+    db.runSql(`ALTER TABLE strategies DROP COLUMN display_name;`, cb);
+};