diff --git a/website/docs/faq/index.md b/website/docs/faq/index.md
index 59473ed0da..3da7ffa751 100644
--- a/website/docs/faq/index.md
+++ b/website/docs/faq/index.md
@@ -3,4 +3,12 @@ title: Frequently asked questions
 slug: /faq
 ---
 
-## FAAAAAQ
+## How do I enable a feature only for a select group of users, such as people that work at a specific store?
+
+Use the standard strategy and use a strat constraint that says the user must have custom field X with value Y.
+
+Optionally, for non-enterprise, use a custom strategy.
+
+## What's `UNLEASH_PROXY_SECRETS` and `clientKey`
+
+...