diff --git a/src/lib/db/feature-strategy-store.ts b/src/lib/db/feature-strategy-store.ts
index d2bd270df5..54dd709b0a 100644
--- a/src/lib/db/feature-strategy-store.ts
+++ b/src/lib/db/feature-strategy-store.ts
@@ -206,6 +206,7 @@ class FeatureStrategiesStore implements IFeatureStrategiesStore {
                 'features.project as project',
                 'features.stale as stale',
                 'features.variants as variants',
+                'features.impression_data as impression_data',
                 'features.created_at as created_at',
                 'features.last_seen_at as last_seen_at',
                 'feature_environments.enabled as enabled',
@@ -249,6 +250,7 @@ class FeatureStrategiesStore implements IFeatureStrategiesStore {
                     acc.environments = {};
                 }
                 acc.name = r.name;
+                acc.impressionData = r.impression_data;
                 acc.description = r.description;
                 acc.project = r.project;
                 acc.stale = r.stale;
diff --git a/src/lib/db/feature-toggle-store.ts b/src/lib/db/feature-toggle-store.ts
index 4331be1258..6fc3fd0485 100644
--- a/src/lib/db/feature-toggle-store.ts
+++ b/src/lib/db/feature-toggle-store.ts
@@ -15,6 +15,7 @@ const FEATURE_COLUMNS = [
     'stale',
     'variants',
     'created_at',
+    'impression_data',
     'last_seen_at',
 ];
 
@@ -27,6 +28,7 @@ export interface FeaturesTable {
     project: string;
     last_seen_at?: Date;
     created_at?: Date;
+    impression_data: boolean;
 }
 
 const TABLE = 'features';
@@ -166,6 +168,7 @@ export default class FeatureToggleStore implements IFeatureToggleStore {
             variants: sortedVariants,
             createdAt: row.created_at,
             lastSeenAt: row.last_seen_at,
+            impressionData: row.impression_data,
         };
     }
 
@@ -188,6 +191,7 @@ export default class FeatureToggleStore implements IFeatureToggleStore {
             archived: data.archived || false,
             stale: data.stale,
             created_at: data.createdAt,
+            impression_data: data.impressionData,
         };
         if (!row.created_at) {
             delete row.created_at;
diff --git a/src/lib/schema/feature-schema.ts b/src/lib/schema/feature-schema.ts
index 21fbb5c328..94d506cb27 100644
--- a/src/lib/schema/feature-schema.ts
+++ b/src/lib/schema/feature-schema.ts
@@ -56,6 +56,7 @@ export const featureMetadataSchema = joi
         archived: joi.boolean().default(false),
         type: joi.string().default('release'),
         description: joi.string().allow('').allow(null).optional(),
+        impressionData: joi.boolean().allow(true).allow(false).optional(),
         createdAt: joi.date().optional().allow(null),
     })
     .options({ allowUnknown: false, stripUnknown: true, abortEarly: false });
@@ -70,6 +71,7 @@ export const featureSchema = joi
         type: joi.string().default('release'),
         project: joi.string().default('default'),
         description: joi.string().allow('').allow(null).optional(),
+        impressionData: joi.boolean().allow(true).allow(false).optional(),
         strategies: joi
             .array()
             .min(0)
diff --git a/src/lib/types/model.ts b/src/lib/types/model.ts
index 0f0e3c2060..57641040a1 100644
--- a/src/lib/types/model.ts
+++ b/src/lib/types/model.ts
@@ -38,6 +38,7 @@ export interface FeatureToggleDTO {
     stale?: boolean;
     archived?: boolean;
     createdAt?: Date;
+    impressionData?: boolean;
 }
 
 export interface FeatureToggle extends FeatureToggleDTO {
diff --git a/src/migrations/20220128081242-add-impressiondata-to-features.js b/src/migrations/20220128081242-add-impressiondata-to-features.js
new file mode 100644
index 0000000000..a7b079c9ff
--- /dev/null
+++ b/src/migrations/20220128081242-add-impressiondata-to-features.js
@@ -0,0 +1,19 @@
+'use strict';
+
+exports.up = function (db, cb) {
+    db.runSql(
+        `
+        ALTER TABLE features ADD COLUMN "impression_data" BOOLEAN DEFAULT FALSE;
+        `,
+        cb,
+    );
+};
+
+exports.down = function (db, cb) {
+    db.runSql(
+        `
+        ALTER TABLE features DROP COLUMN "impression_data";
+        `,
+        cb,
+    );
+};
diff --git a/src/server-dev.ts b/src/server-dev.ts
index f408dfaec2..668161fe88 100644
--- a/src/server-dev.ts
+++ b/src/server-dev.ts
@@ -12,7 +12,7 @@ process.nextTick(async () => {
                     password: 'passord',
                     host: 'localhost',
                     port: 5432,
-                    database: 'unleash',
+                    database: 'rbacmigration',
                     ssl: false,
                 },
                 server: {