diff --git a/src/lib/db/feature-strategy-store.test.ts b/src/lib/db/feature-strategy-store.test.ts
index 14c2b769e8..7ef1e4a95d 100644
--- a/src/lib/db/feature-strategy-store.test.ts
+++ b/src/lib/db/feature-strategy-store.test.ts
@@ -84,6 +84,7 @@ test('counts custom strategies in use', async () => {
         environment: 'default',
         parameters: {},
         constraints: [],
+        variants: [],
     });
 
     // Act
diff --git a/src/lib/db/feature-strategy-store.ts b/src/lib/db/feature-strategy-store.ts
index e05121b0a3..3cba3ac5e7 100644
--- a/src/lib/db/feature-strategy-store.ts
+++ b/src/lib/db/feature-strategy-store.ts
@@ -15,6 +15,7 @@ import {
     IFeatureToggleClient,
     IFlagResolver,
     IStrategyConfig,
+    IStrategyVariant,
     ITag,
     PartialDeep,
     PartialSome,
@@ -34,6 +35,7 @@ const COLUMNS = [
     'title',
     'parameters',
     'constraints',
+    'variants',
     'created_at',
     'disabled',
 ];
@@ -62,6 +64,7 @@ interface IFeatureStrategiesTable {
     strategy_name: string;
     parameters: object;
     constraints: string;
+    variants: string;
     sort_order: number;
     created_at?: Date;
     disabled?: boolean | null;
@@ -84,6 +87,7 @@ function mapRow(row: IFeatureStrategiesTable): IFeatureStrategy {
         title: row.title,
         parameters: mapValues(row.parameters || {}, ensureStringValue),
         constraints: (row.constraints as unknown as IConstraint[]) || [],
+        variants: (row.variants as unknown as IStrategyVariant[]) || [],
         createdAt: row.created_at,
         sortOrder: row.sort_order,
         disabled: row.disabled,
@@ -100,6 +104,7 @@ function mapInput(input: IFeatureStrategy): IFeatureStrategiesTable {
         title: input.title,
         parameters: input.parameters,
         constraints: JSON.stringify(input.constraints || []),
+        variants: JSON.stringify(input.variants || []),
         created_at: input.createdAt,
         sort_order: input.sortOrder,
         disabled: input.disabled,
@@ -110,6 +115,7 @@ interface StrategyUpdate {
     strategy_name: string;
     parameters: object;
     constraints: string;
+    variants: string;
     title?: string;
     disabled?: boolean;
 }
@@ -131,6 +137,7 @@ function mapStrategyUpdate(
         update.disabled = input.disabled;
     }
     update.constraints = JSON.stringify(input.constraints || []);
+    update.variants = JSON.stringify(input.variants || []);
     return update;
 }
 
@@ -599,6 +606,7 @@ class FeatureStrategiesStore implements IFeatureStrategiesStore {
         const strategy = {
             name: r.strategy_name,
             constraints: r.constraints || [],
+            variants: r.strategy_variants || [],
             parameters: r.parameters,
             sortOrder: r.sort_order,
             id: r.strategy_id,
diff --git a/src/lib/services/feature-toggle-service.ts b/src/lib/services/feature-toggle-service.ts
index 3807e1b7e4..987542c13b 100644
--- a/src/lib/services/feature-toggle-service.ts
+++ b/src/lib/services/feature-toggle-service.ts
@@ -439,6 +439,14 @@ class FeatureToggleService {
             strategyConfig.parameters.stickiness = 'default';
         }
 
+        if (strategyConfig.variants && strategyConfig.variants.length > 0) {
+            await variantsArraySchema.validateAsync(strategyConfig.variants);
+            const fixedVariants = this.fixVariantWeights(
+                strategyConfig.variants,
+            );
+            strategyConfig.variants = fixedVariants;
+        }
+
         try {
             const newFeatureStrategy =
                 await this.featureStrategiesStore.createStrategyFeatureEnv({
@@ -446,6 +454,7 @@ class FeatureToggleService {
                     title: strategyConfig.title,
                     disabled: strategyConfig.disabled,
                     constraints: strategyConfig.constraints || [],
+                    variants: strategyConfig.variants || [],
                     parameters: strategyConfig.parameters || {},
                     sortOrder: strategyConfig.sortOrder,
                     projectId,
@@ -562,6 +571,12 @@ class FeatureToggleService {
                 );
             }
 
+            if (updates.variants && updates.variants.length > 0) {
+                await variantsArraySchema.validateAsync(updates.variants);
+                const fixedVariants = this.fixVariantWeights(updates.variants);
+                updates.variants = fixedVariants;
+            }
+
             const strategy = await this.featureStrategiesStore.updateStrategy(
                 id,
                 updates,
@@ -756,6 +771,7 @@ class FeatureToggleService {
                     name: strat.strategyName,
                     constraints: strat.constraints,
                     parameters: strat.parameters,
+                    variants: strat.variants,
                     title: strat.title,
                     disabled: strat.disabled,
                     sortOrder: strat.sortOrder,
diff --git a/src/lib/types/model.ts b/src/lib/types/model.ts
index 1dd3f051e0..3b819c113d 100644
--- a/src/lib/types/model.ts
+++ b/src/lib/types/model.ts
@@ -26,6 +26,7 @@ export interface IStrategyConfig {
     name: string;
     featureName?: string;
     constraints?: IConstraint[];
+    variants?: IStrategyVariant[];
     segments?: number[];
     parameters?: { [key: string]: string };
     sortOrder?: number;
@@ -41,6 +42,7 @@ export interface IFeatureStrategy {
     parameters: { [key: string]: string };
     sortOrder?: number;
     constraints: IConstraint[];
+    variants?: IStrategyVariant[];
     createdAt?: Date;
     segments?: number[];
     title?: string | null;
@@ -130,6 +132,8 @@ export interface IVariant {
     }[];
 }
 
+export type IStrategyVariant = Omit<IVariant, 'overrides'>;
+
 export interface IEnvironment {
     name: string;
     type: string;
diff --git a/src/test/e2e/api/admin/project/features.e2e.test.ts b/src/test/e2e/api/admin/project/features.e2e.test.ts
index f46f3f73a0..441c138a30 100644
--- a/src/test/e2e/api/admin/project/features.e2e.test.ts
+++ b/src/test/e2e/api/admin/project/features.e2e.test.ts
@@ -2350,6 +2350,80 @@ test('Can create toggle with impression data on different project', async () =>
         });
 });
 
+test('should handle strategy variants', async () => {
+    const feature = { name: uuidv4(), impressionData: false };
+    await app.createFeature(feature.name);
+
+    const strategyWithInvalidVariant = {
+        name: uuidv4(),
+        constraints: [],
+        variants: [
+            {
+                name: 'invalidVariant',
+                weight: 1000,
+                stickiness: 'default',
+                weightType: 'fix',
+            },
+        ], // it should be variable
+    };
+
+    const variant = {
+        name: 'variantName',
+        weight: 1,
+        weightType: 'variable',
+        stickiness: 'default',
+    };
+    const updatedVariant1 = {
+        name: 'updatedVariant1',
+        weight: 500,
+        weightType: 'variable',
+        stickiness: 'default',
+    };
+    const updatedVariant2 = {
+        name: 'updatedVariant2',
+        weight: 500,
+        weightType: 'variable',
+        stickiness: 'default',
+    };
+    const strategyWithValidVariant = {
+        name: uuidv4(),
+        constraints: [],
+        variants: [variant],
+    };
+
+    const featureStrategiesPath = `/api/admin/projects/default/features/${feature.name}/environments/default/strategies`;
+
+    await app.request
+        .post(featureStrategiesPath)
+        .send(strategyWithInvalidVariant)
+        .expect(400);
+
+    await createStrategy(feature.name, strategyWithValidVariant);
+
+    const { body: strategies } = await app.request.get(featureStrategiesPath);
+
+    expect(strategies).toMatchObject([
+        {
+            variants: [{ ...variant, weight: 1000 }], // weight was fixed
+        },
+    ]);
+
+    await updateStrategy(feature.name, strategies[0].id, {
+        ...strategies[0],
+        variants: [updatedVariant1, updatedVariant2],
+    });
+
+    const { body: updatedStrategies } = await app.request.get(
+        featureStrategiesPath,
+    );
+
+    expect(updatedStrategies).toMatchObject([
+        {
+            variants: [updatedVariant1, updatedVariant2],
+        },
+    ]);
+});
+
 test('should reject invalid constraint values for multi-valued constraints', async () => {
     const project = await db.stores.projectStore.create({
         id: uuidv4(),