diff --git a/frontend/src/component/feature/CreateFeature/CreateFeature/CreateFeature.tsx b/frontend/src/component/feature/CreateFeature/CreateFeature/CreateFeature.tsx
index f5649d66b8..d3b7ba4dd3 100644
--- a/frontend/src/component/feature/CreateFeature/CreateFeature/CreateFeature.tsx
+++ b/frontend/src/component/feature/CreateFeature/CreateFeature/CreateFeature.tsx
@@ -28,6 +28,8 @@ const CreateFeature = () => {
         description,
         setDescription,
         validateToggleName,
+        impressionData,
+        setImpressionData,
         getTogglePayload,
         clearErrors,
         errors,
@@ -90,6 +92,8 @@ const CreateFeature = () => {
                 setProject={setProject}
                 setDescription={setDescription}
                 validateToggleName={validateToggleName}
+                setImpressionData={setImpressionData}
+                impressionData={impressionData}
                 errors={errors}
                 handleSubmit={handleSubmit}
                 handleCancel={handleCancel}
diff --git a/frontend/src/component/feature/CreateFeature/EditFeature/EditFeature.tsx b/frontend/src/component/feature/CreateFeature/EditFeature/EditFeature.tsx
index 780af6765b..668ab42d30 100644
--- a/frontend/src/component/feature/CreateFeature/EditFeature/EditFeature.tsx
+++ b/frontend/src/component/feature/CreateFeature/EditFeature/EditFeature.tsx
@@ -29,17 +29,20 @@ const EditFeature = () => {
         setProject,
         description,
         setDescription,
+        impressionData,
+        setImpressionData,
         clearErrors,
         errors,
     } = useFeatureForm(
         feature?.name,
         feature?.type,
         feature?.project,
-        feature?.description
+        feature?.description,
+        feature?.impressionData
     );
 
     const createPatch = () => {
-        const comparison = { ...feature, type, description };
+        const comparison = { ...feature, type, description, impressionData };
         const patch = jsonpatch.compare(feature, comparison);
         return patch;
     };
@@ -95,11 +98,12 @@ const EditFeature = () => {
                 errors={errors}
                 handleSubmit={handleSubmit}
                 handleCancel={handleCancel}
+                impressionData={impressionData}
+                setImpressionData={setImpressionData}
                 mode="Edit"
                 clearErrors={clearErrors}
             >
                 <PermissionButton
-                    onClick={handleSubmit}
                     permission={UPDATE_FEATURE}
                     projectId={project}
                     type="submit"
diff --git a/frontend/src/component/feature/CreateFeature/FeatureForm/FeatureForm.styles.ts b/frontend/src/component/feature/CreateFeature/FeatureForm/FeatureForm.styles.ts
index bb01c34ecc..f7020d7398 100644
--- a/frontend/src/component/feature/CreateFeature/FeatureForm/FeatureForm.styles.ts
+++ b/frontend/src/component/feature/CreateFeature/FeatureForm/FeatureForm.styles.ts
@@ -17,6 +17,9 @@ export const useStyles = makeStyles(theme => ({
             minWidth: '379px',
         },
     },
+    link: {
+        color: theme.palette.primary.light,
+    },
     label: {
         minWidth: '300px',
         [theme.breakpoints.down(600)]: {
@@ -58,4 +61,12 @@ export const useStyles = makeStyles(theme => ({
         position: 'absolute',
         top: '-8px',
     },
+    roleSubtitle: {
+        margin: '0.5rem 0',
+    },
+    flexRow: {
+        display: 'flex',
+        alignItems: 'center',
+        marginTop: '0.5rem',
+    },
 }));
diff --git a/frontend/src/component/feature/CreateFeature/FeatureForm/FeatureForm.tsx b/frontend/src/component/feature/CreateFeature/FeatureForm/FeatureForm.tsx
index 6bcebe895e..8b43ac3c0b 100644
--- a/frontend/src/component/feature/CreateFeature/FeatureForm/FeatureForm.tsx
+++ b/frontend/src/component/feature/CreateFeature/FeatureForm/FeatureForm.tsx
@@ -1,6 +1,6 @@
 import { CREATE_FEATURE } from '../../../providers/AccessProvider/permissions';
 import Input from '../../../common/Input/Input';
-import { Button } from '@material-ui/core';
+import { Button, FormControl, Switch, Typography } from '@material-ui/core';
 import { useStyles } from './FeatureForm.styles';
 import FeatureTypeSelect from '../../FeatureView2/FeatureSettings/FeatureSettingsMetadata/FeatureTypeSelect/FeatureTypeSelect';
 import { CF_DESC_ID, CF_NAME_ID, CF_TYPE_ID } from '../../../../testIds';
@@ -17,11 +17,13 @@ interface IFeatureToggleForm {
     name: string;
     description: string;
     project: string;
+    impressionData: boolean;
     setType: React.Dispatch<React.SetStateAction<string>>;
     setName: React.Dispatch<React.SetStateAction<string>>;
     setDescription: React.Dispatch<React.SetStateAction<string>>;
     setProject: React.Dispatch<React.SetStateAction<string>>;
     validateToggleName: () => void;
+    setImpressionData: React.Dispatch<React.SetStateAction<boolean>>;
     handleSubmit: (e: any) => void;
     handleCancel: () => void;
     errors: { [key: string]: string };
@@ -40,6 +42,8 @@ const FeatureForm: React.FC<IFeatureToggleForm> = ({
     setDescription,
     setProject,
     validateToggleName,
+    setImpressionData,
+    impressionData,
     handleSubmit,
     handleCancel,
     errors,
@@ -81,9 +85,7 @@ const FeatureForm: React.FC<IFeatureToggleForm> = ({
                 </p>
                 <FeatureTypeSelect
                     value={type}
-                    onChange={(e: React.SyntheticEvent) =>
-                        setType(e.target.value)
-                    }
+                    onChange={(e: React.ChangeEvent) => setType(e.target.value)}
                     label={'Toggle type'}
                     id="feature-type-select"
                     editable
@@ -108,7 +110,6 @@ const FeatureForm: React.FC<IFeatureToggleForm> = ({
                     value={project}
                     onChange={e => setProject(e.target.value)}
                     enabled={editable}
-                    label="Project"
                     filter={projectFilterGenerator(
                         { permissions },
                         CREATE_FEATURE
@@ -127,11 +128,39 @@ const FeatureForm: React.FC<IFeatureToggleForm> = ({
                     label="Description"
                     placeholder="A short description of the feature toggle"
                     value={description}
-                    inputProps={{
-                        'data-test': CF_DESC_ID,
-                    }}
+                    data-test={CF_DESC_ID}
                     onChange={e => setDescription(e.target.value)}
                 />
+                <FormControl>
+                    <Typography
+                        variant="subtitle1"
+                        className={styles.roleSubtitle}
+                        data-loading
+                    >
+                        Impression Data
+                    </Typography>
+                    <p>
+                        When you enable impression data for a feature toggle,
+                        your client SDKs will emit events you can listen for
+                        every time this toggle gets triggered. Learn more in{' '}
+                        <a
+                            className={styles.link}
+                            target="_blank"
+                            rel="noopener noreferrer"
+                            href="https://docs.getunleash.io/advanced/impression_data"
+                        >
+                            the impression data documentation
+                        </a>
+                    </p>
+                    <div className={styles.flexRow}>
+                        <Switch
+                            name="impressionData"
+                            onChange={() => setImpressionData(!impressionData)}
+                            checked={impressionData}
+                        />
+                        <Typography>{impressionData ? 'Yes' : 'No'}</Typography>
+                    </div>
+                </FormControl>
             </div>
 
             <div className={styles.buttonContainer}>
diff --git a/frontend/src/component/feature/CreateFeature/hooks/useFeatureForm.ts b/frontend/src/component/feature/CreateFeature/hooks/useFeatureForm.ts
index cea7759b95..b9eaed7adf 100644
--- a/frontend/src/component/feature/CreateFeature/hooks/useFeatureForm.ts
+++ b/frontend/src/component/feature/CreateFeature/hooks/useFeatureForm.ts
@@ -8,7 +8,8 @@ const useFeatureForm = (
     initialName = '',
     initialType = 'release',
     initialProject = 'default',
-    initialDescription = ''
+    initialDescription = '',
+    initialImpressionData = false
 ) => {
     const { projectId } = useParams<IFeatureViewParams>();
     const params = useQueryParams();
@@ -18,6 +19,9 @@ const useFeatureForm = (
     const [name, setName] = useState(toggleQueryName || initialName);
     const [project, setProject] = useState(projectId || initialProject);
     const [description, setDescription] = useState(initialDescription);
+    const [impressionData, setImpressionData] = useState<boolean>(
+        initialImpressionData
+    );
     const [errors, setErrors] = useState({});
 
     useEffect(() => {
@@ -38,12 +42,17 @@ const useFeatureForm = (
         setDescription(initialDescription);
     }, [initialDescription]);
 
+    useEffect(() => {
+        setImpressionData(initialImpressionData);
+    }, [initialImpressionData]);
+
     const getTogglePayload = () => {
         return {
-            type: type,
-            name: name,
+            type,
+            name,
             projectId: project,
             description: description,
+            impressionData
         };
     };
 
@@ -81,6 +90,8 @@ const useFeatureForm = (
         setProject,
         description,
         setDescription,
+        impressionData,
+        setImpressionData,
         getTogglePayload,
         validateToggleName,
         clearErrors,
diff --git a/frontend/src/hooks/api/actions/useFeatureApi/useFeatureApi.ts b/frontend/src/hooks/api/actions/useFeatureApi/useFeatureApi.ts
index 030d7b5317..b7df01e574 100644
--- a/frontend/src/hooks/api/actions/useFeatureApi/useFeatureApi.ts
+++ b/frontend/src/hooks/api/actions/useFeatureApi/useFeatureApi.ts
@@ -1,4 +1,4 @@
-import { IFeatureToggleDTO } from '../../../../interfaces/featureToggle';
+import { IFeatureTogglePayload } from '../../../../interfaces/featureToggle';
 import { ITag } from '../../../../interfaces/tags';
 import useAPI from '../useApi/useApi';
 import { Operation } from 'fast-json-patch';
@@ -26,7 +26,7 @@ const useFeatureApi = () => {
 
     const createFeatureToggle = async (
         projectId: string,
-        featureToggle: IFeatureToggleDTO
+        featureToggle: IFeatureTogglePayload
     ) => {
         const path = `api/admin/projects/${projectId}/features`;
         const req = createRequest(path, {
diff --git a/frontend/src/interfaces/featureToggle.ts b/frontend/src/interfaces/featureToggle.ts
index f810792e1b..b8d62137d9 100644
--- a/frontend/src/interfaces/featureToggle.ts
+++ b/frontend/src/interfaces/featureToggle.ts
@@ -21,6 +21,14 @@ export interface IFeatureToggleDTO {
     variants: IFeatureVariant[];
 }
 
+export interface IFeatureTogglePayload {
+    description: string;
+    name: string;
+    projectId: string;
+    type: string;
+    impressionData: boolean;
+}
+
 export interface IFeatureToggle {
     stale: boolean;
     archived: boolean;
@@ -32,6 +40,7 @@ export interface IFeatureToggle {
     project: string;
     type: string;
     variants: IFeatureVariant[];
+    impressionData: boolean;
 }
 
 export interface IFeatureEnvironment {