diff --git a/website/docs/advanced/feature-toggle-types.md b/website/docs/advanced/feature-toggle-types.md
index 0122bc4d06..cacc92c233 100644
--- a/website/docs/advanced/feature-toggle-types.md
+++ b/website/docs/advanced/feature-toggle-types.md
@@ -5,23 +5,35 @@ title: Feature Toggle Types
 
 > This feature was introduced in _Unleash v3.5.0_.
 
-Starting with version `3.5.0` Unleash introduces the concept of feature toggle types. The toggle types are heavily inspired by [Pete Hodgson's article on feature toggles](https://martinfowler.com/articles/feature-toggles.html).
+You can use feature toggles to support different use cases, each with their own specific needs. Heavily inspired by [Pete Hodgson's article on feature toggles](https://martinfowler.com/articles/feature-toggles.html), Unleash introduced the concept of feature toggle types in version `3.5.0`.
 
-The idea is to make it easier for teams to manage their feature toggles, if they can more clearly classify them. The classification will also help us understand the [expected feature toggle lifetime](https://www.getunleash.io/blog/feature-toggle-life-time-best-practices). Some feature toggles are meant to live for a few weeks, while we work on the new functionality, while others are of a more permanent nature.
+A feature toggle's type affects only two things:
+1. It gives the toggle an appropriate icon
+2. The toggle's expected lifetime changes
 
-Feature toggle types currently supported by Unleash:
+Aside from this, there are no differences between the toggle types and you can always change the type of a toggle after you have created it.
 
-- **Release** - Used to enable trunk-based development for teams practicing Continuous Delivery. _Expected lifetime 40 days_
-- **Experiment** - Used to perform multivariate or A/B testing. _Expected lifetime 40 days_
-- **Operational** - Used to control operational aspects of the system's behavior. _Expected lifetime 7 days_
-- **Kill switch** - Used to gracefully degrade system functionality. _(permanent)_
-- **Permission** - Used to change the features or product experience that certain users receive. _(permanent)_
+Classifying feature toggles by their type makes it easier for you manage them: the toggles get different icons in the toggle list and you can sort the toggles by their types.
 
-### Deprecate a feature toggle {#deprecate-a-feature-toggle}
+![Five feature toggles, each of a different type, showing the different icons that Unleash uses for each toggle type.](/img/toggle_type_icons.png "Feature toggle type icons")
 
-Feature toggles can now also be marked as `stale`. You can think of this as a way to deprecate a feature toggle, without removing the active configuration for connected applications. This allows us to clearly signal that we should stop using the feature toggle in our applications.
+A toggle's type also helps Unleash understand the [toggle's expected lifetime](https://www.getunleash.io/blog/feature-toggle-life-time-best-practices): some feature toggles are meant to live for a few weeks as you work on new functionality, while others stay in for much longer. When a feature toggle lives past its expected lifetime, Unleash will mark it as _potentially stale_. See the [technical debt section](/user_guide/technical_debt) for more information on what this means and how to handle it.
 
-The `stale` property can utilized to help us manage "feature toggle debt" in various ways:
+## Feature toggle types
+
+Here's the list of the feature toggle types that Unleash supports together with their intended use case and expected lifetime:
+
+- **Release** -  Enable trunk-based development for teams practicing Continuous Delivery. _Expected lifetime 40 days_
+- **Experiment** - Perform multivariate or A/B testing. _Expected lifetime 40 days_
+- **Operational** - Control operational aspects of the system's behavior. _Expected lifetime 7 days_
+- **Kill switch** - Gracefully degrade system functionality. _(permanent)_
+- **Permission** - Change the features or product experience that certain users receive. _(permanent)_
+
+## Deprecating a feature toggle {#deprecate-a-feature-toggle}
+
+You can mark feature toggles as `stale`. This is a way to deprecate a feature toggle without removing the active configuration for connected applications. Use this to signal that you should stop using the feature in your applications.
+
+The `stale` property can utilized to help us manage ["feature toggle debt"](/user_guide/technical_debt) in various ways:
 
 - Inform the developer working locally when we detect usage of a stale feature toggle.
 - Use it to break the build if the code contains stale feature toggles.
diff --git a/website/static/img/toggle_type_icons.png b/website/static/img/toggle_type_icons.png
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