diff --git a/frontend/src/component/menu/Header/Header.tsx b/frontend/src/component/menu/Header/Header.tsx
index ae860c6a1e..adbd900789 100644
--- a/frontend/src/component/menu/Header/Header.tsx
+++ b/frontend/src/component/menu/Header/Header.tsx
@@ -166,7 +166,7 @@ const Header: VFC = () => {
 
     const increaseUnleashWidth = useUiFlag('increaseUnleashWidth');
     const celebatoryUnleash = useUiFlag('celebrateUnleash');
-    const insightsDashboard = useUiFlag('executiveDashboard');
+    const insightsDashboard = useUiFlag('executiveDashboardUI');
 
     const routes = getRoutes();
     const adminRoutes = useAdminRoutes();
diff --git a/frontend/src/component/menu/__tests__/__snapshots__/routes.test.tsx.snap b/frontend/src/component/menu/__tests__/__snapshots__/routes.test.tsx.snap
index d474d0202d..7913e62e58 100644
--- a/frontend/src/component/menu/__tests__/__snapshots__/routes.test.tsx.snap
+++ b/frontend/src/component/menu/__tests__/__snapshots__/routes.test.tsx.snap
@@ -13,9 +13,8 @@ exports[`returns all baseRoutes 1`] = `
   {
     "component": [Function],
     "enterprise": false,
-    "flag": "executiveDashboard",
+    "flag": "executiveDashboardUI",
     "menu": {
-      "advanced": true,
       "mobile": true,
     },
     "path": "/insights",
diff --git a/frontend/src/component/menu/routes.ts b/frontend/src/component/menu/routes.ts
index d0d7aaaa0c..c356184d0f 100644
--- a/frontend/src/component/menu/routes.ts
+++ b/frontend/src/component/menu/routes.ts
@@ -66,8 +66,8 @@ export const routes: IRoute[] = [
         title: 'Insights',
         component: ExecutiveDashboard,
         type: 'protected',
-        menu: { mobile: true, advanced: true },
-        flag: 'executiveDashboard',
+        menu: { mobile: true },
+        flag: 'executiveDashboardUI',
         enterprise: false,
     },
 
diff --git a/frontend/src/interfaces/uiConfig.ts b/frontend/src/interfaces/uiConfig.ts
index 34c8f6bdd0..6323c7aa67 100644
--- a/frontend/src/interfaces/uiConfig.ts
+++ b/frontend/src/interfaces/uiConfig.ts
@@ -72,7 +72,7 @@ export type UiFlags = {
     newStrategyConfigurationFeedback?: boolean;
     extendedUsageMetricsUI?: boolean;
     adminTokenKillSwitch?: boolean;
-    executiveDashboard?: boolean;
+    executiveDashboardUI?: boolean;
     feedbackComments?: Variant;
     displayUpgradeEdgeBanner?: boolean;
     showInactiveUsers?: boolean;
diff --git a/src/lib/__snapshots__/create-config.test.ts.snap b/src/lib/__snapshots__/create-config.test.ts.snap
index 03fdd0a538..442cab507e 100644
--- a/src/lib/__snapshots__/create-config.test.ts.snap
+++ b/src/lib/__snapshots__/create-config.test.ts.snap
@@ -94,6 +94,7 @@ exports[`should create default config 1`] = `
       "enableLicenseChecker": false,
       "encryptEmails": false,
       "executiveDashboard": false,
+      "executiveDashboardUI": false,
       "extendedUsageMetrics": false,
       "extendedUsageMetricsUI": false,
       "featureSearchFeedback": {
diff --git a/src/lib/types/experimental.ts b/src/lib/types/experimental.ts
index 1c46175c7c..b65bb21433 100644
--- a/src/lib/types/experimental.ts
+++ b/src/lib/types/experimental.ts
@@ -40,6 +40,7 @@ export type IFlagKey =
     | 'extendedUsageMetricsUI'
     | 'adminTokenKillSwitch'
     | 'executiveDashboard'
+    | 'executiveDashboardUI'
     | 'feedbackComments'
     | 'createdByUserIdDataMigration'
     | 'showInactiveUsers'
@@ -197,6 +198,10 @@ const flags: IFlags = {
         process.env.UNLEASH_EXPERIMENTAL_EXECUTIVE_DASHBOARD,
         false,
     ),
+    executiveDashboardUI: parseEnvVarBoolean(
+        process.env.UNLEASH_EXPERIMENTAL_EXECUTIVE_DASHBOARD_UI,
+        false,
+    ),
     sdkReporting: parseEnvVarBoolean(
         process.env.UNLEASH_EXPERIMENTAL_SDK_REPORTING,
         false,
diff --git a/src/server-dev.ts b/src/server-dev.ts
index addfab74fa..b2fc7735e6 100644
--- a/src/server-dev.ts
+++ b/src/server-dev.ts
@@ -48,6 +48,7 @@ process.nextTick(async () => {
                         featureSearchFeedbackPosting: true,
                         extendedUsageMetricsUI: true,
                         executiveDashboard: true,
+                        executiveDashboardUI: true,
                         userAccessUIEnabled: true,
                         sdkReporting: true,
                     },