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docs: Reference impression data from A/B testing doc

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Mention impression data in the A/B discussion topic.
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Thomas Heartman 2022-02-10 16:35:29 +01:00
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website/docs/topics/a-b-testing.md
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@ -48,6 +48,13 @@ If you're running a basic A/B test where the control group doesn't see any chang
If you want to run a more advanced experiment, then take a look at using [feature toggle variants](../advanced/toggle_variants). If you have a control group, and want to test multiple potential improvements, then simply add your desired variants to the toggle as discussed in the previous paragraph. If you want to launch a new feature (or a headline) in multiple variations right out the gate, consider using a basic on/off toggle with variants and activate it for all your users.
### Impression data
[Impression data](../advanced/impression-data.md) is an Unleash feature that was released in Unleash 4.7.
It allows you to capture events whenever a feature toggle is checked in your applications.
The event contains all the information about the toggle and the current context, so you can pass everything onto your third-party analytics provider, such as [Google Analytics](https://analytics.google.com/analytics) or [Posthog](https://posthog.com/).
This makes Unleash even more useful as an A/B testing tool and makes it much easier to correlate events and variants with feature toggles and Unleash context.
## Summary