diff --git a/packages/unleash-frontend-next/src/component/feature/strategies-add.jsx b/packages/unleash-frontend-next/src/component/feature/strategies-add.jsx
index 62d615895c..1da650fdee 100644
--- a/packages/unleash-frontend-next/src/component/feature/strategies-add.jsx
+++ b/packages/unleash-frontend-next/src/component/feature/strategies-add.jsx
@@ -61,7 +61,7 @@ class AddStrategy extends React.Component {
                 allowBlank={false}
                 source={strats}
                 onChange={this.addStrategy}
-                label="+ Add strategy"
+                label="Add an activation strategy"
                 template={this.customItem}
             />
         );