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unleash.unleash/website/docs/how-to/how-to-send-impression-data-to-a-sink.md

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---
title: How to send impression data to a sink
---
Unleash allows you to gather [**impression data**](../advanced/impression-data.md) from your feature toggles, giving you complete visibility into who checked what toggles and when. What you do with this data is entirely up to you, but a common use case is to send it off to an aggregation and analytics service such as [Posthog](https://posthog.com/) or [Google Analytics](https://analytics.google.com/).
This guide will take you through everything you need to do in Unleash to facilitate such a workflow. It will show you how to send data to Posthog as an example sink, but the exact same principles will apply to any other service of the same kind.
## Prerequisites
We will assume that you have the necessary details for your third-party service:
- **where to send the data to**. We'll refer to this in the code samples below as **`<sink-url>`**.
- **what format the data needs to be in**. This will determine how you transform the event data before you send it.
In addition you'll need to have a toggle to record impression data for and an [Unleash client SDK](../sdks/index.md) that supports impression data. This guide will use the [JavaScript proxy SDK](../sdks/proxy-javascript.md).
When you have those things sorted, follow the below steps.
## Enable impression data for your feature toggle {#step-1}
Because impression data is an **opt-in feature**, the first step is to enable it for the feature you want to gather data from. You can use both the UI and the API.
### Enabling impression data for new feature toggles
When you create a new feature toggle via the UI, there's an option at the end of the form that you must enable.
![The create feature toggle form. There's a toggle at the end of the form that enables or disables impression data. It's labeled "impression data".](/img/enable-impression-data.png)
### Enabling impression data for existing feature toggles
## Capture impression events in your client {#step-2}
### Initialize your analytics service
``` js
posthog.identify(userId);
```
### Set up a listener
``` js
unleash.on("impression", (event) => {
posthog.capture(event.eventType, {
...event.context,
distinct_id: event.context?.userId,
featureName: event.featureName,
enabled: event.enabled,
variant: event.variant,
});
});
```
option:
``` js
unleash.on("impression", (event) => {
posthog.capture(event.eventType, transform(event));
});
```
### Transform and record the data {#step-3}
Posthog requires the `distinct_id` property. For the rest, we'll just spread everything into a flat object.
``` js
const transform = (event) => ({
...event.context,
distinct_id: event.context?.userId,
featureName: event.featureName,
enabled: event.enabled,
variant: event.variant,
})
```
## Full example
```js
import posthog from "posthog-js";
const unleash = new UnleashClient({
url: 'https://eu.unleash-hosted.com/hosted/proxy',
clientKey: 'your-proxy-key',
appName: 'my-webapp',
});
posthog.identify(userId);
unleash.start();
unleash.on("ready", () => {
unleash.isEnabled("my-feature-toggle");
})
unleash.on("impression", (event) => {
posthog.capture(event.eventType, {
...event.context,
distinct_id: event.context?.userId,
featureName: event.featureName,
enabled: event.enabled,
variant: event.variant,
});
})
```